Purpose of Policy

This Privacy Policy (“Policy”) as amended from time to time describes how your Personal Information and other data may be collected and used by Brookshire Grocery Company, its affiliates, and agents, including without limitation Brookshire’s Food & Pharmacy, Super 1 Foods, Fresh by Brookshire’s, and Spring Market (collectively, “Brookshire”), and describes privacy policies and procedures that apply when you access or visit this website and all other websites of Brookshire with links to this Policy (collectively, the “Site”), shop at Brookshire stores, use Brookshire products, or access Brookshire services available or enabled through the Site or Brookshire stores (collectively, “Products and Services”), or otherwise interact with Brookshire. Customers who interact with Brookshire exclusively physically will be provided additional privacy information while in-store when necessary.


Your privacy is important to us, and we are committed to safeguarding your personal information from unauthorized use or disclosure.

Some particular policies and procedures apply when you enroll in Brookshire’s Thank You Card program and use Brookshire’s Thank You Card through the Site or at Brookshire’s Food & Pharmacy stores. For detailed Information on Brookshire’s Thank You Card Program, please review our Thank You Card Terms of Service here.

There are also particular privacy policies and procedures that apply to Brookshire Pharmacies. For detailed information on the privacy policies applicable to Brookshire’s Pharmacy, which conform to the privacy and security rules relating to the Health Insurance Portability and Accountability Act (HIPAA), along with related state laws, please review our Brookshire Food and Pharmacy Privacy Notice.

In addition, this website was developed and is maintained by Wynshop, a third party associated with Brookshire in relation to this website, but not owned or controlled by Brookshire. Brookshire is not responsible or liable for any content, Policy, terms of use, or another website of Syndigo, including any application or function thereof that is not owned or controlled by Brookshire.

Consent to Policy

By accessing the Site, shopping at Brookshire stores, participating in Brookshire’s Thank You Card Program, or using any of the Products and Services, you agree to the terms and practices set forth in this Policy and to the collection and use of the information described in this Policy. Suppose you have any objections to this Policy. In that case, you should immediately discontinue the use of the Site and the Products and Services and request that any information submitted to Brookshire be deleted by notifying us using the contact information provided in the “Questions and Contact Information” section below. You must be at least 18 years of age to access or use the Site.

If you are under 13 years of age, please do not use or access the Site at any time or in any manner or submit any information to the Site. This Site and Brookshire are intended for United States residents only. We do not offer Products and Services, other goods, or online services intended for markets outside the United States, nor do we ship any goods outside the United States. We do not knowingly collect data from European Union residents. If you are a European Union resident, do not use this Site. If you believe we have information about you that you would like removed, please notify us using the contact information provided below.


Our Site is not directed at children. We do not knowingly collect Personal Information from children under the age of thirteen (13). If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us by using the information in the “Questions and Contact Information” section below, and we will take steps to remove such Personal Information from our systems. If you are a parent or legal guardian of a child under the age of thirteen (13) and believe they have disclosed Personal Information to Brookshire, please contact us immediately. A parent or legal guardian of a child under the age of thirteen (13) may review and request deletion of a child’s Personal Information and prohibit its use.

Terms of Use

In addition to this Policy, there are terms of use applicable to the Site. For details about the terms of use that apply when you access or use the Site, please review the Brookshire’s Terms of Service here.

Your Account

If you access or use the Site, you are responsible for maintaining the confidentiality of any account and password created by you and for restricting access to your computer, and you agree to accept all responsibility for all activities that occur under your account or password.

Collection of Information

We may collect Information about you in two ways: 1) directly from you and 2) indirectly from you via your use of the System.
  • Information that You Provide. Brookshire collects any information you voluntarily provide, including when you create an account or use the Services available through the System. You may provide information that includes your email address, name, phone number, location, and online social accounts. Brookshire may also collect Information that you provide by electronic mail, telephone, or other means.
  • Automatically and/or Indirectly Collected Information from You via Your Use of the System:
    • Brookshire may automatically collect certain technical information from your computer or mobile device when you use the System, such as your Internet Protocol address, your web browser type and version, the name and version of your operating system, the pages you view on the System, the pages you view immediately before and after you access the System, and the search terms you enter on the System. This information allows Brookshire to recognize you, personalize your experience if you return to the System using the same computer or mobile device, and improve the System and the Services.
    • Information about Legal and Other Materials. In addition, Brookshire may collect technical information from your computer or mobile device concerning your receipt of communications, access to materials, approval or execution of contracts, consents, or other statements or agreements by means of the System, including the System’s Terms of Use and this Policy.
  • Brookshire may collect your Personal Information using “cookies,” which are small text files that the System saves on your computer or mobile device or similar technologies. The cookies allow us to remember certain information about you, remember your preferences, or recognize you when you return to the System. Cookies also help us compile aggregate data about System traffic and System interaction so that we can improve our System and protect our System from fraud. You can disable cookies in your browser settings, but doing so may affect the System's functionality. Read more on cookies below.
Web Beacons:
  • Brookshire may also collect information using “web beacons,” which are clear electronic images that can recognize certain types of information on your computer, such as cookies when you viewed a particular website tied to the web beacon and a description of a website tied to the web beacon or using unique links that can distinguish when individual users click the link. Web beacons and unique links, alone or in conjunction with cookies, may help Brookshire compile information about your interactions with electronic mail sent to you in connection with the Services. We use clear gifs on the Site from Google Analytics and other third-party vendors. This enables us to gauge the effectiveness of our services and marketing programs.
    • Cross-Site Tracking. Brookshire does not utilize technical measures in the System to track your activities across different websites or online services, whether you configure your browsers Do Not Track feature or otherwise. The System does utilize third-party application programming interfaces controlled by third parties, such as display maps and graphs that may attempt to track your activity across other sites that use those interfaces.
Reviewing and Correcting Information. You may update or correct contact information and other Personal Information stored about you on the System by accessing your account/profile settings page or sending a written request to Brookshire. Written requests can be sent to the contact information details at the bottom of this policy.


We provide the opportunity or choice to “opt-out” of providing your Personal Information or having your Personal Information used for certain purposes when we ask for this information. You can always choose not to provide Personal Information; however, if you choose not to provide such Information, you may not access or use certain Site (or mobile site) features, functions, or services. At any time, you may elect to discontinue receiving commercial messages or publications from us following the instructions included in the communication or publication you received. You may also request that we remove or update your Personal Information, that we not disclose your Personal Information, or change your “opt-out” preference by notifying us using the contact information provided below. We will endeavor to process and respond to your request in a commercially reasonable time. Please allow a reasonable amount of time for any changes you may select to take effect.

Customer Profile

We store information that we collect through cookies, log files, clear gifs, and other tools to create a “profile” of your preferences. We may tie your Personal Information and your purchasing history to information in the profile to provide tailored promotions and marketing offers and improve the site's content for you.

Log Files

We gather certain information automatically and store it in log files. This information includes internet protocol (“IP”) addresses, browser type, Internet Service Provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, analyze trends, administer the Site, track users’ movements around the Site, optimize the Site, and gather demographic information about our user base. We also use a third-party tracking service that may use cookies to track non-Personal Information about visitors to the Site in the aggregate that we use to improve the experience of the Site.


By use of the Site, you consent to our use of cookies. “Cookies” are small pieces of Information sent by a web server to a web browser, enabling the server to collect Information from the browser. The use of a cookie is in no way linked to any Personal Information while on the Site. The Site uses cookies for a number of purposes. For example, to enable simplification of the logging-on process for registered users, to help ensure the security and authenticity of registered users, provide the mechanisms for online shopping, and enable traffic monitoring.

Most browsers allow you to turn off the cookie function. If you want to know how to do this, use your browser's “help” menu. However, this will restrict the online services you can use, including services available through our Site.

We utilize session ID cookies and persistent cookies, including flash cookies (also referred to as local shared objects). However, we do not use any form of cookies to override consumer preferences. We use session cookies to make it easier for you to navigate our Site. A session ID cookie expires when you close your browser.

A persistent cookie and flash cookie both remain on your hard drive for an extended period. Persistent cookies and flash cookies enable us to track and target the interests of our users to enhance the experience on our Site, including interest-based advertising. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

You may also be able to opt-out of flash cookies globally by visiting the Adobe® Flash® Player website and selecting “Global Storage Settings panel” and following the directions provided or on a per-site basis by right-clicking on the utilized flash player and selecting “Settings” or “Global Settings” and following the directions provided.

Please allow a reasonable amount of time for any changes you may select to take effect.

Internet-Based Advertising

We may partner with third-party companies or vendors to display content, offers, or advertising tailored to your interests based on how you browse this Site and other websites. Interest-based advertising (sometimes called “online behavioral advertising”) uses collected from your online behavior across multiple websites that you visit or across various devices you may use to predict your preferences and show you ads that are most likely to be of interest to you. These third parties use non-personally identifiable information such as browser type, hardware or software, cookies, session ID, time or date, and click-stream data. They may also collect and share personally identifiable information such as a static IP address. You can learn more about interest-based advertising and how to opt-out of such internet-based advertising by visiting the NAI’s Learn More Page or the Digital Advertising Alliance or DoubleClick by Google.

We do not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt-out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how we do so in this Privacy Policy. For more Information about “do not track” signals, please visit www.allaboutdnt.org.

Please allow a reasonable amount of time for any changes you may select to take effect.

Links to Other Sites

This website may contain links to other websites not owned, controlled, or operated by Brookshire. These links do not constitute an affiliation with Brookshire or an endorsement or sponsorship by Brookshire of the websites or the third parties that operate the websites. Please be aware that this Policy does not apply to these third-party websites. We are not responsible for their content, policies, or practices. Any Personal Information that you provide when accessing a third-party website is subject to that third-party’s security and privacy policies. Brookshire is not responsible for any information you provide to a third-party or the treatment of that information by the third-party.

We encourage you to be aware when you leave our Site and read the privacy policy of each website that may collect Personal Information.

Mobile Devices

Mobile Device Unique Identifier: When connecting to the Site via a service that uniquely identifies your mobile device, Brookshire may receive this identification and use it to offer you extended services and/or functionality. Certain services may require our collection of your telephone number. We may associate that telephone number with the mobile device identification information. However, we will not use that telephone number or share your telephone number for the use of telemarketing.

Physical Location: When you download Brookshire mobile applications, we obtain your consent to use the information for pinpointing technology such as GPS and cell tower information. We may use and store this information, in combination with other location-based information such as IP address, billing postal code provided by your carrier, or registration location, to provide enhanced location-based services, serve location-targeted advertising, search results, and other content.

You have the option to opt-out of the feature if you do not want your geo-location information to be collected. You can do so by turning location tracking capabilities off in your device settings. Please allow a reasonable amount of time for any changes in your device settings to take effect.

Our Commitment to Data Security

To safeguard all information we collect, we have instituted strict physical, electronic, and managerial policies and procedures to prevent unauthorized access, maintain data accuracy and ensure the appropriate use of all data. For example, using secure socket layer technology (SSL), we encrypt sensitive information you enter through the Site (such as a credit/debit card number). Once we receive data, it is re-encrypted prior to any storage. By default, payment card data is permanently destroyed within ninety-one (91) days of submission. However, no method of transmission over the Internet or method of electronic storage is entirely secure. Therefore, while we strive to protect your Personal Information, we cannot guarantee its absolute security.

Retention and Accuracy of Personal Information

We do our best to ensure that the Personal Information we hold and use is accurate. We rely on the individuals we do business with to disclose all relevant Information and inform us of any changes. Personal Information is kept only for so long as is required, in accordance with our records retention policy and legal and regulatory requirements. If Personal Information is no longer required, we destroy it or render it anonymous, in accordance with our records retention policy. In any event, all Personal Information collected by us will be deleted within 24 months of your having last interacted with us or the Site.

Brookshire's Thank You Card Program

Purpose of Statement

Some specific policies and procedures apply when you enroll in Brookshire’s Thank You Card program and use Brookshire’s Thank You Card through the Site or at Brookshire’s Food & Pharmacy stores. This policy provides detailed Information on Brookshire’s Thank You Card Program.

Suppose you access the Thank You Card Services through our Site. In that case, you are responsible for maintaining the confidentiality of any account and password created by you, and you agree to accept all responsibility for all activities that occur under your account or password.

When you sign up for our Thank You Card Program, use your Thank You Card at Brookshire stores or any Site, or contact Brookshire, we may collect certain personal information from you such as your name, address, telephone number, email address, or other information about you or your interests (collectively referred to as “Thank You Card Information”). This information does not include “aggregate information,” which is information Brookshire collects or receives about a group or category of persons or services, such as demographic or statistical information, or “de-identified information,” and from which Brookshire has removed any personal information. We may provide aggregate information or other data about general groups of shoppers, shopping trends, or sales data to other companies to help them understand the demographics of our customers.


The Thank You Card Program is not directed at children. We do not knowingly collect Personal Information from children under the age of thirteen (13). If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us by using the contact information below, and we will take steps to remove such Personal Information from our systems.


We may use the information we collect, including the information provided in the Thank You Card Program registration process, to provide products and services that are useful to you, to create merchandising and promotional programs, to analyze trends, administer the Site, track user’s navigation on the Site, and gather broad demographic information for aggregate use. We also use this information, along with a record of your purchases, to offer savings awards and other promotions that are relevant to your purchase preferences. We may also use this information to give you personally tailored coupons, offers, or additional information provided to us by other companies. These offers may be delivered to you in-store, at home, or online. However, you have the right to “opt-out” or choose if and how you prefer to receive them. You may “opt-out” by checking the designated box on the application form, and you will not receive offers linked to the Thank You Card Program. To change your “opt-out” preference, you may fill out and return a change form or change your preferences online at Brookshire’s website. Change forms are available at the store office of any Brookshire store and may be returned to any store office. You may also change your “opt-out” preference by notifying us using the contact information provided below.

Information Sharing

Brookshire may share certain Thank You Card Information (name, address, telephone number, and email address) with our subsidiaries, affiliates, agents, representatives, marketing partners, or other trusted third parties.

  • Operate our websites and postal or electronic mail and respond to customer requests, concerns, or claims.
  • We also share with trusted third-party marketing partners and their agents for the limited purpose of displaying online, mobile, or other special marketing services.
Brookshire may disclose your Thank You Card Information when required by law or legal process (including pursuant to court orders, subpoenas, interrogatories, or similar directive carrying the force of the law). We may disclose your Thank You Card Information if we believe that such disclosure is necessary or appropriate to comply with applicable law, to protect the rights, property, or safety of Brookshire, other Site users, our partners, affiliates, sponsors, licensors, merchants, to prevent harm or loss, or in connection with an investigation of suspected or actual unlawful activity.

However, we will not rent or sell your Thank You Card Information to any nonaffiliated company or outside parties, except in connection with the sale of a pharmacy or other business unit or as set forth in this Policy.

Legal Disclaimers


Changes to this Policy

Brookshires reserves the right to update this Policy from time to time by posting a new Policy on this page, and in some cases where changes are material, Brookshire may also contact you via electronic mail or post a notice on the homepage to let you know of such changes. You are advised to consult this Policy regularly for changes.

In the event of a conflict between any provision of this Policy and any other policy or term of use applicable to any other website owned and operated by Brookshire, the more specific provision shall apply unless otherwise stated.

Contact Us

If you have any other questions or concerns, please feel free to contact us at:

By mail:
Brookshire Grocery Company
Attn: We’re Listening P.O. Box 1411
Tyler, Texas 75710

By email:
[email protected]