Hair Color (28)

Revlon Colorsilk Beautiful Color 10 Black - 1 Count, $7.49

100% gray coverage. New no mess formula. No.1 in USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file). Ammonia free (Formulated without adding ammonia) with keratin. Salon-quality color + shine. Long-lasting multi-dimensional color. Revlon ColorSilk, the No.1 hair color brand in the USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file) for 100% gray coverage and long-lasting, natural-looking, multi-dimensional color. Salon quality color & shine. ColorSilk leaves hair with silky softness. Caring formula co-developed with salon experts maintains hairs strengths after the color process. Formula with keratin leaves hair in better condition than before you colored it. Ammonia Free (Formulated without adding ammonia): Permanent hair color with no harsh odor. Optimal Color Blend Formula: No-drip for best at-home color application. Easy to Use: No mess with precision applicator tip. 3D Color Gel Technology - liquid gel colorant for multi-tonal results from root to tip. Ultra-Hydrating Cream Conditioner: Highly nourishes hair after color application and provides shine, care and frizz control. Further information included. Color Selection: Current. Results. Dark blonde/light brown. Medium brown. Dark brown/black.

L'OREAL Paris Fade-Defying Color + Shine System Medium Golden Brown Warmer Superior Preference - 1 Count, $15.99

The L’Oreal Superior Preference at-home hair coloring kit delivers shiny and luminous color that is fade-defying for up to 8 weeks L'Oreal Paris Superior Preference Permanent Hair Color, 5G Medium Golden Brown, 1 kit; Our true gold standard of hair color and shine since 1973 Fade defying color for up to eight weeks and shine system Available in over 50 luminous shades Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

L'OREAL Paris Level 3 • Permanent Superior Preference - 1 Count, $15.99

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

L'OREAL Paris Level 3 • Permanent Superior Preference - 1 Count, $15.99

Fade-defying color + shine system. This Kit Contains: Color Optimizing Creme; Color Gel; Care Supreme Multi-Dose Conditioner (6 Weekly Treatments); Superior Colorist Gloves; Pro-Precise Applicator; Insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color wonÆt fade-out, turn dull or brassy. Pro-precise applicator. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.

L'OREAL Paris Level 3 • Permanent Superior Preference - 1 Count, $15.99

Les blondissimes. Ultra-lightening color and shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Fade-defying color + shine system. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade Guide: LB02 is an extra light pale blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade Tips: Not recommended for use on hair previously colored to a shade darker than blonde. Do not use a pre-lightener before using Les Blondissimes. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at L'Oreal consumers affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

L'OREAL Paris Dark Auburn 4R Warmer Superior Preference - 1 Count, $15.99

The L’Oreal Superior Preference at-home hair coloring kit delivers shiny and luminous color that is fade-defying for up to 8 weeks L'Oreal Paris Superior Preference Permanent Hair Color, 4R Dark Auburn, 1 kit; Our true gold standard of hair color and shine since 1973 Fade defying color for up to eight weeks and shine system Available in over 50 luminous shades Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Just For Men M-35 Medium Brown Easy Brush-In Color - 1 Each, $15.99

Eliminates gray for a thicker, fuller look. 3 Easy Steps (Always remember to do the 48-hr skin allergy test before use): Mix, brush, wash. Works on even the coarsest facial hair. Won't wash out. Lasts until gray grows back. Brush in. 5 minutes. Wash out. Eliminates Gray for a Thicker, Fuller Look: Specially formulated to penetrate coarse facial hair. Softens as it colors. Works with your natural color for an even, natural look. Easy Mix, Brush-in Formula: No mess. No-drip gel. Brush designed to evenly distribute color with ease. Great for sideburns too. Long-Lasting: Will not wash out. Lasts until the gray grows back. World's leader in men's haircolor. Color Results: Here's what you can expect your color to look like based on the amount of gray you have.

Just For Men M-45 • Dark Brown Mustache & Beard - 1 Ounce, $17.49

Eliminates gray for a thicker fuller look. 3 easy steps (Always remember to do the 48-hours skin allergy test before use). Mix; Brush; Wash. Works on even the coarsest facial hair. 5 minutes. Won't wash out. Lasts until gray grows back. Brush in. 5 Minutes. Wash out. Eliminates Gray for a Thicker, Fuller Look: Specially formulated to penetrate coarse facial hair. Softens as it colors. Works with your natural color for an even, natural look. Easy Mix, Brush in Formula: No mess. No drip. Brush designed to evenly distribute color with ease. Great for sideburns too. Long-Lasting: Will not wash out. Lasts until the gray back. World's leader in men's haircolor. Color Results: Here's what you can expect your color to look like based on the amount of gray you have. Your level of gray. A little gray. Some gray. A lot of gray.

L'OREAL Paris Black Temporary Gray Concealer Spray - 2 Ounce, $15.49

Temporary gray concealer spray. Seconds to Flawless Roots: No more grays. No more compromises. Quick & easy, dries in a flash. Light weight, no smudging or sticky residue when dry. Lasts 1 shampoo. Ammonia-free, peroxide free, no synthetic dyes. Customized for soft to jet blacks. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in USA with US and/or imported ingredients.

L'OREAL Paris Light Brown Temporary Gray - 2 Ounce, $15.49

Temporary gray. Seconds to flawless roots: No more grays. No more compromises. Quick & easy, dries in a flash. Light weight, no smudging or sticky residue when dry. Lasts 1 shampoo. Ammonia-free, peroxide-free, no synthetic dyes. Customized for natural light brunettes. www.lorealparisusa.com. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in USA of US and/or imported ingredients.

Just For Men H-35 Medium Brown Shampoo-In Color - 1 Each, $12.99

100% gray coverage. 100% easy. Instantly eliminates gray. Shades calibrated to match your original color. 5 min. Won't wash out. Lasts up to 8 weeks until gray grows back. Apply & lather in. 5 minutes. Shampoo out. Always remember to do the 48-hour skin allergy test before use. Natural-looking Results: 100% natural look. Formula blends with your original hair color for perfectly professional results. Fast & Easy: Pour color base into applicator bottle. Shake & apply. Follow all instructions on enclosed leaflet. Long-lasting: Will not wash out. Lasts up to 8 weeks until the gray grows back. Strong & Fuller, Healthier-Looking Hair: With keratin, olive oil and vitamin E. No ammonia. World's leader in men's haircolor.

Just For Men H-45 Dark Brown Shampoo-In Color - 1 Each, $12.99

100% gray coverage. 100% easy. Instantly eliminates gary. Shades calibrated to match your original color. Won't wash out - Lasts up to 8 weeks until gray grows back. Single application haircolor kit. Apply & lather in. 5 minutes. shampoo out. Always remember to do the 48-hour skin allergy test before use. Natural-Looking Results: 100% natural look. Formula blends with your original hair color for perfectly professional results. Fast & Easy: Pour color base into applicator bottle. Shake & apply. Follow all instructions on enclosed leaflet. Long-Lasting: Will not wash out. Lasts up to 8 weeks until the gray grows back. Strong & Fuller, Healthier-Looking Hair: With keratin, olive oil and vitamin E. No ammonia. World's leader in men's haircolor.

Just For Men H-55 Real Black Shampoo-In Color - 1 Each, $12.99

100% gray coverage. 100% easy. Instantly eliminates gray. Shades calibrated to match your original color. Won't wash out. Lasts up to 8 weeks until Gray grows back. Single application haircolor kit. Natural-Looking Results: 100% natural look. Formula blends with your original hair color for perfectly professional results. Fast & Easy: Pour color base into applicator bottle. Shake & apply. Follow all instructions on enclosed leaflet. Long-Lasting: Will not wash out. Lasts up to 8 weeks until the gray grows back. Strong & fuller, healthier-looking hair: With keratin, olive oil and vitamin E. No ammonia. Color Results: Here's what you can expect your color to look like based on the amount of gray you have. Shade Selection Tip: If you can't decide between 2 shades, or you have a little gray, go with the lighter shade for the most natural look. World's leader in men's haircolor.

Grecian Formula 16 Liquid With Conditioner - 4 Fluid Ounce, $0.99

Gradually restores lost color to gray hair. Looks so natural no one can tell. Works for any color hair. Smaller box. Same number of uses. Restores lost color to gray hair, gradually. Natural-looking color. Day by day, Grecian gradually replaces gray with natural-looking color. You can stop anytime and leave a little gray, or keep going until all the gray is gone. And it looks so natural no one can tell you colored your hair - they'll just know you look great. How Grecian Works: Different hair colors are the result of different amounts of melanin, nature's coloring protein. Darker hair simply has more melanin than lighter hair. As melanin production decreases with age, hair turns gray. Grecian has the unique ability to replace lost melanin with a similar-acting pigment. You can regain just the right amount of lost color by applying Grecian for fewer or more days. Grecian works for any color hair. Hair looks thicker, healthier. Grecian contains a hair-thickening ingredient that works by expanding the hair's diameter. Plus, it actually repairs and strengthens hair, reducing hair loss from breakage. The result: healthier, thicker-looking hair. For additional information or for assistance call: 1-800-431-2610. how2recycle.info. Printed in USA. Made in USA.

Colorsilk Rv 030 Dark Brown - 4.4 Fluid Ounce, $7.49

Colorsilk Rv 040 Medium Ash Brown - 4.4 Fluid Ounce, $7.49

Colorsilk Rv 042 Medium Auburn - 4.4 Fluid Ounce, $7.49

Colorsilk Rv 054 Light Golden Brown - 4.4 Fluid Ounce, $7.49

Colorsilk Rv Clrslk Hc TONE+GLOSS+CAREDEMI Blk - 4.5 Fluid Ounce, $6.99

DARK & LOVELY Haircolor 371 Jet Black Permanent Fade Resist - 1 Count, $1.99

1 easy application. No. 1 haircolor brand designed for women color (Women of African dessert). Up to 8 weeks of rich color + brilliant shine. Complements a range of skin tones. New! Nourishing care conditioner infused with argan oil + vitamin E. New. Rich conditioning color. The no. 1 Permanent haircolor designed for women of color (Based on IRI haircolor units formulated for women of African descent sold in US in the 52 weeks ending 12/31/15). Dark and lovely fade resist delivers vibrant, rich conditioning color for up to 8 weeks! Low ammonia, no drip formula. Helps protect from breakage and dryness. Leaves hair silky and shiny with luxurious color. Conditioned to help protect natural and chemically-treated hair (wait 14 days after relaxing, bleaching or perming to use haircolor). Now with extra nourishing conditioner. Our creamy Moisture-Rich Conditioner now infused with 3 fruit oils: shea, avocado and olive, nourishes and helps protect your colored hair. Locks in brilliant shine to illuminate color. Provides nourishment from root to tip. Offers extra conditioner for 2 applications. This Kit Contains: Applicator bottle containing cream developer. Bottle of permanent haircolor. Moisture rich conditioner tube. Instruction sheet with plastic gloves. Questions/Comments? Please call us toll-free in the US 1-800-442-4643 softsheen-carson.com. Made in Mexico.

L'OREAL Paris 6½g Lightest Golden Brown Warmer Level 3 • Permanent Fade-Defying Color + Shine System - 1 Count, $15.99

L'OREAL Paris 7 Dark Blonde Excellence Creme - 1 Count, $18.99

Non-drip creme permanent hair color with New Triple Care Color routine that deeply cares for your hair. 100% gray hair coverage for all hair types. L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 7 Dark Blonde, 1 kit; 100 percent gray coverage for all hair types, even on stubborn grays New Triple Care Color routine protects before, during and after coloring for up to eight weeks, new look with same great shades Your Excellence just got better, New salon inspired after color shampoo delicately cleanses the scalp and hair by gently rinsing away excess residue, Smoothes the hair to reveal its radiance Rich, radiant hair color from root to tip with exclusive non-drip creme formula L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

L'OREAL Paris With Shine Serum Superior Preference - 1 Count, $15.99

Level 3. Up to 8 weeks of fade-defying color. Sun kissed caramels. Hi-lift color and shine system. No brass technology-rich conditioning. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crFme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L'oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Revlon Colorsilk Beautiful Color - 59.1 ml - 1 Count, $7.49

Package Contents: 1 ammonia free (Formulated without adding ammonia) colorant: 2 fl. oz. / 59.1 ml. 1 cream color developer: 2 fl. oz. / 59.1 ml. 1 after-color conditioner: 0.4 fl. oz. / 11.8 ml. 1 applications instructions & 1 pair of gloves. 100% gray coverage. New no mess formula. No. 1 in US (Revlon's calculation based on Nielsen ScanTrack unit sales data for hair color category last 52 weeks across XAOC. Data on file). Ammonia free (Formulated without adding ammonia) with keratin. Salon-quality color + shine. Long-lasting multi-dimensional color. Color Selection: Current. Results. Dark blonde/light brown. Medium brown. Dark brown/black. Revlon Colorsilk, the No. 1 hair color brand in the USA (Revlon's calculation based on Nielsen ScanTrack unit sales data for hair color category last 52 weeks across XAOC. Data on file) for 100% gray coverage and long-lasting, natural-looking, multi-dimensional color. Salon quality color & shine. Colorsilk leaves hair with silky softness. Caring formula co-developed with salon experts maintains hairs strength after the color process. Formula with keratin leaves hair in better condition than before you colored it. Ammonia Free (Formulated without adding ammonia): Permanent hair color with no harsh odor. Optimal Color Blend Formula: No-drip for best at-home color application. Easy to Use: No mess with precision applicator tip. 3D Color Gel Technology - Liquid gel colorant for multi-tonal results from root to tip. Ultra-Hydrating Cream Conditioner: Highly nourishes hair after color application and provides shine, care and frizz control. Further information included. Questions or concerns? Speak to a Revlon hair color expert toll-free at: 1-800-4-Revlon (473-8566) Monday - Thursday, 10:00 am - 4:00 pm. Spanish speaking hair color experts also available. Made in U.S.A. with U.S. and non-U.S. components.

Revlon Colorsilk Beautiful Color 11 Soft Black - 1 Count, $8.49

Package Contents: 1 Ammonia Free (Formulated without adding Ammonia) Colorant - 2 fl. oz. (59.1 ml); 1 Cream Color Developer - 2 fl. oz. (59.1 ml); 1 After-Color Conditioner - 0.4 fl. oz. (11.8 ml); 1 Application Instructions & 1 Pair of Gloves. 100% Gray coverage. No.1 in USA (Revlon's calculation based on Nielsen Scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file). Ammonia free (Formulated without adding ammonia) with keratin. New no mess formula. Salon-quality color + shine. Long-lasting multi-dimensional color. Revlon ColorSilk, the no 1 hair color brand in the USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file) for 100% gray coverage and long-lasting, natural-looking, multi-dimensional color. Salon quality color & shine. ColorSilk leaves hair with silky softness. Caring formula co-developed with salon experts maintains hairs strength after the color process. Formula with keratin leaves hair in better condition than before you colored it. Ammonia free (formulated without adding ammonia): Permanent hair color with no harsh odor. Optimal Color Blend Formula: No-drip for best at-home color application. Easy to use. No mess with precision applicator tip. 3D Color Gel Technology - Liquid gel colorant for multi-tonal results from root to tip. Ultra-hydrating cream conditioner. Highly nourishes hair after color application and provides shine, care and frizz control. Further information included. Questions or concerns? Speak to a Revlon hair color expert toll at: 1-800-4-REVLON (473-8566) Monday-Thursday, 10:00am-4:00pm. Spanish speaking hair color experts also available. Made in USA with US and non-US components.

Revlon Colorsilk Beautiful Color 48 Burgundy - 1 Count, $7.49

Package Contents: 1 ammonia free colorant (2 fl. oz./59.1 ml). 1 cream color developer (2 fl. oz./59.1 ml). 1 after-color conditioner (0.4 fl. oz./11.8 ml). 1 application instructions & 1 pair of gloves. 100% gray coverage. New no mess formula. No.1 in USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file). Ammonia free (Formulated without adding ammonia) with keratin. Salon-quality color + shine. Long-lasting multi-dimensional color. Revlon ColorSilk, the No.1 hair color brand in the USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file) for 100% gray coverage and long-lasting, natural-looking, multi-dimensional color. Salon quality color & shine. ColorSilk leaves hair with silky softness. Caring formula co-developed with salon experts maintains hairs strengths after the color process. Formula with keratin leaves hair in better condition than before you colored it. Ammonia Free (Formulated without adding ammonia): Permanent hair color with no harsh odor. Optimal Color Blend Formula: No-drip for best at-home color application. Easy to Use: No mess with precision applicator tip. 3D Color Gel Technology - liquid gel colorant for multi-tonal results from root to tip. Ultra-Hydrating Cream Conditioner: Highly nourishes hair after color application and provides shine, care and frizz control. Further information included. Color Selection: Current: Dark blonde/light brown; medium brown; dark brown/black. Questions or concerns? Speak to a Revlon hair color expert toll-free at: 1-800-4-Revlon (473-8566) Monday-Thursday, 10:00 am - 4:00 pm. Spanish speaking hair color experts also available. Made in U.S.A. with U.S. and non-U.S. components.

Revlon Colorsilk Beautiful Color 61 Dark Blonde - 4.4 Fluid Ounce, $7.49

Package Contents: 1 ammonia free colorant (2 fl. oz./59.1 ml). 1 cream color developer (2 fl. oz./59.1 ml). 1 after-color conditioner (0.4 fl. oz./11.8 ml). 1 application instructions & 1 pair of gloves. 100% gray coverage. New no mess formula. No.1 in USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file). Ammonia free (Formulated without adding ammonia) with keratin. Salon-quality color + shine. Long-lasting multi-dimensional color. Revlon ColorSilk, the No.1 hair color brand in the USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file) for 100% gray coverage and long-lasting, natural-looking, multi-dimensional color. Salon quality color & shine. ColorSilk leaves hair with silky softness. Caring formula co-developed with salon experts maintains hairs strengths after the color process. Formula with keratin leaves hair in better condition than before you colored it. Ammonia Free (Formulated without adding ammonia): Permanent hair color with no harsh odor. Optimal Color Blend Formula: No-drip for best at-home color application. Easy to Use: No mess with precision applicator tip. 3D Color Gel Technology - liquid gel colorant for multi-tonal results from root to tip. Ultra-Hydrating Cream Conditioner: Highly nourishes hair after color application and provides shine, care and frizz control. Further information included. Color Selection: Current: Light blonde; dark blonde; medium brown. Questions or concerns? Speak to a Revlon hair color expert toll-free at: 1-800-4-Revlon (473-8566) Monday-Thursday, 10:00 am - 4:00 pm. Spanish speaking hair color experts also available. Made in U.S.A. with U.S. and non-U.S. components.

Softsheen Carson Dark And Lovely 378 Honey Blonde Fade Resist - 1 Count, $9.99

Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color.