In 1970, as Jess Hall was preparing roast beef, he discovered he was out of his favorite commercial salt blend. He created a new condiment mixture as a substitute, writing down the ingredients so that if something tasted “off”, he could balance it with something else. This first batch weighed 2-1/2 pounds and gave the roast beef such a good flavor, he was glad he had written down what had gone into the blend and Serendipity Seasoned Salt was born. The blend eventually led to a thriving mail-order business and got rave reviews from consumers who said the seasoning made them gourmet cooks.
These days, Jess ships his seasoning blends all over the world. No matter whether you are in Canada, Holland, Germany, Scotland, England, Nigeria, China or Russia, you might run across a container of Jess Hall’s Serendipity Seasoned Salt with the notation on the label – “Made in Weatherford, Texas”.