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Product Talk: Entenmann’s® Rich Frosted Chocolate Doughnuts


Entenmann’s Rich Frosted Chocolate DoughnutsIt’s fitting that I’m writing this post on Father’s Day, for a posting date in early July, just before we arrive in Virginia on our family beach vacation with my entire family.

You see, our family obsession with Entenmann’s® Rich Frosted Chocolate Doughnuts comes from my dad.

They are his favorite.

Somewhere along the line, he bought a box of eight doughnuts to bring to the beach. However, when we go to the beach as a family, there are upwards of 20 of us. Wait, let me count.

Twenty-four.

There are 24 people and Entenmann’s® Rich Frosted Chocolate Doughnuts only come eight to a box.  You do the math.

My dad, the grandkids call him “Pop,” made the mistake of offering one grandchild a doughnut one morning. In rapid succession, he had to offer ALL the grandchildren a doughnut, and by the time they’d all lined up with their hands extended, he had to split doughnuts into halves and thirds, amidst cries of “It’s not fair” and “He got a bigger piece.” Pop learned to never offer his precious Entenmann’s® again, or to at least buy several boxes.

Now, he brings multiple boxes to the beach with him.

In addition, whenever anyone in the family leaves to make a grocery run, they bring back several boxes with them, too. Entenmann’s® Rich Frosted Chocolate Doughnuts might just be the official breakfast food of the family beach trip. They are definitely an indulgence. Truth be told, we don’t and probably shouldn’t eat a doughnut every morning of the year. However, at the beach, rules don’t apply. Calories don’t count at the beach, right?

It is comforting to see Entenmann’s® Rich Frosted Chocolate Doughnuts at Brookshire’s because sometimes in December or on a bleak February morning, I’d like a cakey, chocolatey, delicious doughnut to remind me of my dad, and of the sunshine, laughter, food and fun that we share at the beach every summer. All I have to do to get that is go to Brookshire’s.

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