Brookshire’s 2014 ExtraPoint program has come to a close, and three local high schools were named grand-prize winners in the program’s text contest.
Parkers Chapel High School in El Dorado, Arkansas, took the top prize of $20,000 for receiving the most text entries per student enrolled. Cisco High School in Cisco, Texas, won second place and received $15,000, and Rising Star High School in Rising Star, Texas, came in third place, winning $10,000.
In addition to receiving a $1,000 donation at a home football game, each participating school was designated a specific keyword, which was advertised on signage in Brookshire’s stores and on the sidelines at football games. From Aug. 27 – Nov. 11, customers could text the keyword once a day to “43101” to enter their school for a chance to win.
Through the ExtraPoint program, Brookshire’s donated more than $170,000 to 124 local high schools throughout Texas, Louisiana and Arkansas at football games during the season.