I cannot hear Carly Simon’s song, “Anticipation,” without thinking of ketchup. Heinz ketchup.
One of the smartest things that the marketing people at Heinz did was to take what could have been a weakness—slow-pouring ketchup—and make it the product’s strength.
Condiment lovers everywhere began to believe that having to wait for their ketchup must mean it was better than the ones that poured quickly.
Anticipation seems to make an experience more meaningful, even something as simple as a wonderful meal at your favorite restaurant. In my life, I have found that my good feelings intensify when I have had time to think about and enjoy something before it becomes a reality.
Think about how you felt on Christmas Eve as a child. The butterflies you felt waiting for your first real kiss with someone you love. Or even just planning dinner and a movie with friends after a long week.
Who would have guessed that the marketing for Heinz Ketchup would remind me of a truth I hold onto as often as possible: There is great joy to be found in anticipation.
Busy Day Pork Chops
1 cup Heinz ketchup
1/2 cup water
3/4 cup light brown sugar, lightly packed
1/4 cup lemon juice
1/4 cup Worcestershire sauce
4 thick center-cut pork chops
Combine ketchup, water, brown sugar, lemon juice and Worcestershire sauce. Place chops in a two-quart glass baking dish and pour sauce over pork chops. Do not cover. Bake at 250°F for 2 1/2 to 3 hours. Serve with hot, cooked rice.