share. The Brookshire's Blog

Product Talk: Deli and Produce Platters


What do you get when 12 of your closest friends decide to move the football party to your house because the previous hostess had a plumbing leak?

Panic. That’s what you get. Sheer panic.

I know because this happened to me not too long ago.  Luckily, I had about 48 hours advance notice. Unluckily, about 46.5 of those hours were already committed to things other than party preparation.  That’s where Brookshire’s comes in. Let’s be honest: that’s where Brookshire’s saved my sanity.

A quick call to the closest store and I was not only in business, but would be proclaimed the hostess with the mostess after my friends saw the spread.  My secret? Deli and produce platters from your nearest Brookshire’s store.

I ordered the Fruit and Cheese explosion, a beautifully decorated platter chock full of baby Swiss, cheddar, Jackby and Muenster cheeses, green and red grapes, cantaloupe, pineapple and strawberries. It has a little something for everyone.

I also got the Drum Drums, where spicy chicken wing drumettes and crispy celery sticks are lined up and ready to be dipped in creamy ranch dressing.

To round off the meal, I ordered the Rounders, a tray piled high with slightly-sweet Hawaiian rolls filled with turkey breast, cooked ham, roast beef and yellow American cheese.

I could have also chosen from platters of fried chicken, rotisserie chicken, finger sandwiches, sandwiches on buttery croissants, snack wraps, salads, just meats and more. The options are endless and your deli staff can even work with you to create a custom offering.

“How did you pull this off?” my friends wondered.

Easy. Brookshire’s. 



Product Talk: Brookshire’s Famous Fried Chicken!


A few weeks ago I was asked to teach a “simple summer entertaining” cooking class to some ladies from Marvin Methodist Church in Tyler, Texas. We met one evening out at one of the church member’s lake houses. The setting was beautiful, and it was so much fun to cook, eat and talk with women of all ages. 

Some of the ladies and I got to talking about fried chicken, which is not that unusual when it comes to potluck conversation in the South! One thing I noticed was that many of the older ladies talked about how their mothers and grandmothers would fry the Sunday dinner chicken early that morning, cover it with a sheet or paper towel, leave it on the counter, and go to church. 

But most of the women no longer fry their own chicken, especially the younger ones and the ladies cooking for only one or two people. The women mostly said, “We just pick it up at Brookshire’s!” 

Brookshire’s fried chicken gets rave reviews from our customers all across our stores. We have worked hard to perfect our recipe and train our partners in the stores so that you can be certain you will get the same juicy, crispy chicken you’ve come to love – no matter which store you visit! And we keep it at a price point that definitely makes it worth not messing up your clean kitchen! 

Family food traditions are important parts of our memories, but a good tradition doesn’t have to mean you’ve spent early Sunday morning in the kitchen! Just pick it up on your way home from church or work, put it on your own platter, and we’ll keep your secret! 

Enjoy!



Product Talk: New fresh-made pizza


Another Monday. Back to work, back to school, back to trying to figure out what the heck to feed the family tonight.

Can’t help you with the first two, but I’ve got dinner tonight covered: Introducing our new, take-and-bake Colossal Pizzas.

In family-friendly cheese and pepperoni flavors, these new ready-to-bake pizzas are truly family-sized.

Each oversized pizza can serve up to 8 hungry people – for just $6.99!

These super-sized pizzas are hand-crafted in our store delis, with plenty of toppings on a traditional pan-style crust. (I describe it as a hybrid; it’s not quite as thick as a Chicago-style pan pizza, but thicker than a New York pie.) They bake up hot and fresh in your own oven in about 18-25 minutes. Or, plan ahead, and buy one today for a no-fuss dinner later in the week. (They also freeze well)

Today is the first day these new pizzas will be available in our delis; look for them in the refrigerated deli case in your neighborhood store. And starting Wednesday, you can get an extra-sweet dinner deal: Buy one Colossal Pizza, get a Digiorno Parmesan or Asiago cup for only 99 cents. (That’s a savings of $3.)

So, OK, it’s still Monday. But with dinner plans made, you have one less thing to worry about today.



Product Talk: New Charter Reserve deli meats


Coming this week to selected stores: Great new choices in deli meats.

We are introducing Charter Reserve, a line of premium deli meats, giving you 18 new flavors of deli turkey, ham, beef and chicken to try.

Charter Reserve is high-quality, all-natural meat – providing great taste at affordable prices. But even though it’s budget friendly, they do not skimp on the quality or the preparation:

  •  This is whole-muscle meat, with no binders or fillers.
  •  No MSG or trans fats.
  •  Every variety is gluten-free.
  •  They’re all oven-roasted, and seasoned with fine ingredients and spices.
  •  Several varieties are even certified by the American Heart Association, meaning they meet the association’s guidelines for heart-healthy food.

No matter your deli meat of choice, Charter Reserve probably offers it. The line includes seven kinds of turkey (including cracked pepper, mesquite roasted, and honey-baked) and five kinds of ham (brown sugar, Virginia ham and Black Forest among them.) It also includes four kinds of choice Angus beef and two flavors of roasted chicken.

Charter Reserve should be arriving in selected stores with delis this week. Don’t be shy – ask for a taste!



Product Talk: New cranberry – pecan chicken salad


If you like chicken salad – or actually, even if you don’t  – you need to try our new cranberry chicken salad, which has just arrived in all our stores with delis.

This new offering updates traditional chicken salad with a modern twist – the sweet-savory flavor that’s a big trend with restaurants and chefs these days.

This is no bland salad; it has tons of flavor. Made with tender, all-white chicken breast, the salad gets a burst of sweetness from chopped cranberries and just a bit of crushed pineapple, and texture and crunch from pecans. The creamy dressing, with just a hint of honey, brings it all together.

It’s fancy enough to serve to guests, especially if you put it on a croissant or on a bed of mixed greens, but familiar enough to make it a good choice for a regular lunch or a light supper for family.

You’ll find the cranberry chicken salad with our other salads in the chef case and in our self-serve deli sections, where it’s available pre-packaged in a 12-ounce container, so you can pick it up quickly when you’re on the run. Try some and see if it doesn’t change your mind about what makes a great chicken salad.



Healthy Living: Healthy Lunches


It’s that time of year again, summer is ending and school is just around the corner. Parents prepare their children for the start of the school year by purchasing new school uniforms, new school supplies, and helping to finish all the school summer projects. What parents may fail to adequately prepare is healthy school lunches. As you prepare your child for the school year, do not neglect their nutrition. A healthy mind stems from a healthy body and a healthy diet. 

A healthy diet includes all three nutrient classes: carbohydrates, proteins, and fats. All three nutrients make the body healthy and strong. A proper diet is essential in children, as they need these nutrients in order to grow strong, both physically and mentally. A carbohydrate is the body’s energy source. Good carbohydrates to include in your child’s lunch are: fruits, vegetables, whole grain bread products, and low-fat dairy products. Try to avoid empty, unhealthy carbohydrates, such as: chips, cookies, crackers, and sweets. Protein is important in normal growth and development. It helps children develop strong muscles. Good protein sources include: beans, nuts, turkey, ham, and peanut butter. Lastly, healthy fats are important in your child’s development. Healthy fats include: salad dressings, such as Italian dressing and low-fat Ranch dressing as a nice side to dip their carrots or celery in. 

Just because your child needs a healthy lunch, does not mean it needs to be boring. A few tips to encourage your child to eat their healthy lunch include:

  1. Include a low-fat dip, such as peanut butter or low-fat ranch with the vegetables (carrots, celery) so that your kids enjoy the taste more.
  2. Instead of a sweet dessert, include a low-fat yogurt, Jell-O, or fruit choice, as these are sweet and healthy substitutes.
  3. Instead of including regular potato chips, use baked chips or pretzels as a healthier alternative.
  4. When preparing sandwiches, use whole-grain bread instead of white bread. Go easy on the mayonnaise.
  5. As for drinks, include low-fat milk or water frequently. Use juice or soda sparingly. These are full of sugar and empty calories.           


Shop the Sale: House-Roasted Turkey


Our new house-roasted turkey is just what you’d make at home – if you had the time, the energy, and could bear to turn on your oven in this heat. 

Now available at every Brookshire’s with a deli department, this turkey is roasted fresh right in the store. 

We start with skin-on, whole-muscle turkey breasts. Our original, oven-browned version is minimally seasoned, so the flavor of the turkey really shines. For our Italian herb variety, we roll it before cooking in a custom-made blend of Italian herbs and spices, to give it a deep, aromatic flavor. 

Then we slow-roast the turkey breasts in our ovens for more than two hours, until tender, juicy and flavorful. Finally, we slice it daily to your specifications, whether you’re planning to make sandwiches, use it to top a chef salad, or serve it to your family as a hearty main dish. 

What’s important to me, aside from the great flavor, is what we don’t use. Just like a homemade bird, this turkey is prepared without any nitrates or nitrates, controversial preservatives that are common in many other commercial lunchmeats. (High consumption of nitrates and nitrites has been linked to some forms of cancer.) And we don’t use any weird artificial flavors or non-turkey additives. This turkey doesn’t need any of that stuff. 

If you haven’t given it a try yet, here’s your chance: We’re offering it this week at $4.99 per pound, a $2-per-pound savings! And this Saturday, July 16, a number of Brookshire stores will be offering demos and free samples of this turkey. Check with your neighborhood store to see if they’re participating. And, of course, you can always ask for a sample of this, or any of our products, at your local deli counter. I’m pretty sure you’ll like what you taste.



Shop the Sale: 10 Items for $10 Sale


We’ve been trying hard lately to stretch our food shopping budget.  So, I’m really happy this week to send Karen to Brookshire’s to take advantage of the “10 Items for $10 Sale” going on starting today, Feb. 23 thru March 1. 

This week’s ad is loaded with 10/$10 items throughout the store – canned goods, frozen foods, dairy products, fresh items, paper goods and much, much more!  There’s a huge number of items in the ad all advertised at 10/$10 just this week so I can stock up!  I know when you look over the Brookshire’s ad you will also find many enticing 10/$10 bargains to feed your family.  



Healthy Living: Potato Salad or Macaroni Salad?


You may wonder which one would be better for me, potato salad or macaroni salad? Go for the potato salad. It has 358 calories, 21 grams fat and 28 grams carbohydrate for a 1-cup serving, where a cup of macaroni salad has 550 calories, 48 grams fat and 29 grams carbohydrates.



Dine In: Great food and fun!


Dining at home on Friday nights is such an excellent opportunity to create family memories that will last a lifetime. Why not have two standing orders this Friday, one to gather around the T.V. with your family and friends for a great night of fun and pair it with some great food from Brookshire’s? When you combine food with fun the possibilities are endless. Conveniently located right inside our stores we have a Blockbuster DVD rental kiosk machine with all the new releases or some old time favorites and classic hits for just a $1.00 a day.

While picking up your movie do not forget to pick up dinner. We have a multitude of dinner options to choose from such as rotisserie or fried chicken in the deli, ready to heat frozen entrees in our frozen food department or some delicious ready to cook steaks cut fresh every day right in our market. Sit back, relax and enjoy and of course, don’t forget the popcorn.



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Copyright © 2010-2014, Brookshire’s. All rights reserved.
The products mentioned in “Share, the Brookshire’s Blog” are sold by Brookshire Grocery Company, DBA Brookshire’s . Some products may be mentioned as part of a relationship between its manufacturer and Brookshire’s.

Product Talk

Each Monday we feature a new or interesting product.

Healthy Living

Tips on maintaining a healthy lifestyle, every Tuesday.

Shop the Sale

On Wednesdays, get a tip or idea on using an item in the circular.

Family Matters

Ideas for the whole family come to you every Thursday.

Dine In

Stop fighting the crowds, save money and dine in, every Friday.

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