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Remember the Animals

Brookshire’s employees rolled up their sleeves Wednesday, November 17, to help walk, feed, and groom some of the animals at the Humane Society of East Texas in Tyler.

Company officials, along with representatives of Mars PetCare and the Pedigree brand, also presented a check for $8,100 and bags of pet food to HSOET Executive Director Gayle Helms.

The check was made possibly by a donations and store sales program in BGC supermarkets.

The Humane Society provides approximately 27,000 pounds of food for animals each year at the shelter.

“We are very appreciative of the continued support received by BGC and Mars and their customers, especially at this time of the year” Helms said. “So often people forget about the needy animals, especially during the holidays.”

The HSOET is a selective admission, no-kill animal sanctuary serving Tyler and east Texas.

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Schools amass thousands of pounds of food to help needy.

Prior to the Moore Middle School Mustangs and Hubbard Middle School Huskies football game in Tyler, students and faculty followed through on a challenge to see who could collect the most non-perishable food for the Spirit of Christmas Food Drive, sponsored by Brookshire’s, Super 1 Foods, and the Tyler-Rose City Kiwanis Club. The schools agreed that the loser’s principal would have to kiss the mascot of the winning school at the game.

Results were announced at halftime with 14,290 pounds of food collected and Moore Middle School declared winner. Losing Hubbard Principal Anissa Kiener graciously kissed the Moore Mustang mascot.

The real winners of the friendly competition, though, are hundreds of families who will receive a box of food at Christmas in Smith County.

Jimmie Horton, store director at Brookshire’s on East Fifth Street in Tyler, announced the results at the game and thanked the schools for doing a wonderful job of helping their community.

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Company announces Louise Brookshire Spirit Award recipient

Linda Stewart, distribution systems director at the Tyler Distribution Center, has been named the 2010 winner of the company’s Louise Brookshire Spirit Award, named after the company’s co-founder. 

The award is presented annually to an outstanding woman at BGC who demonstrates outstanding integrity, professionalism, service, and loyalty.

Linda joined BGC’s distribution operations in 1986 as an administrative assistant. During her career she served as a systems trainer, warehouse systems clerk, systems coordinator, and systems manager. She was promoted to director in 2007.

“We congratulate Linda, who is well-deserving of this award,” said Rick Rayford, President and CEO, Brookshire Grocery Co. “We thank her for her unwavering service to our company.”

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Drivers of the Year announced

BGC has named its 2010 Driver of the Year winners for distribution centers in Monroe and Tyler, and the drivers are Salvador Mora and David Gray, respectively.

The honorees are selected based on safety record, attitude, professional appearance, truck driving championship participation and customer service, among other criteria.

The awards were presented at the annual “Safe Driving Awards Banquet” held October 27 in Tyler and October 28 in Monroe. Each winner received a trophy and cash prize.

Salvador started out as a warehouseman in 1989. He began driving trucks for BGC in 1997.

David joined BGC in 1985 in the company’s print shop. In 1996 he began his career as a truck driver.

“Salvador and David are outstanding long-term drivers who are excellent representatives for BGC in all facets of their job performance,” said President and CEO Rick Rayford. “They are dedicated to safe driving and superior customer service, and are highly deserving of this award.”

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Company Announces Store Director Promotions

Don McLean has been promoted to store director at the store in Eastland, Texas. He joined the company in 1998 as a courtesy clerk in Tyler. He worked his way up to stocker, grocery manager and assistant store manager, and served in several east Texas stores.

Jeremy Morton has been named store director at Brookshire’s in Midlothian, Texas. Morton had served as store director in Bonham. He joined the company in 1995 in Sulphur Springs and worked his way up as a grocery stocker, grocery manager, and assistant store manager in several stores before being promoted to store director in 2003.

Billy Williams has been promoted to store director at the Ole Foods store in Corsicana, Texas. He is a 12-year company veteran who began his career as a courtesy clerk in Athens. He worked his way up as a grocery stocker, grocery manager, and assistant store manager in Athens, Malakoff, and Ennis stores prior to his promotion to store director.

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Brookshire’s to Compete at TMS

Brookshire’s has been the Official Grocery Store of Texas Motor Speedway the past five years and an official sponsor of NASCAR for two years, but this time around Brookshire’s is getting into the race.

NASCAR driver and television personality Kenny Wallace will take the wheel in the #28 Brookshire’s Chevrolet Impala at the O’Reilly Auto Parts Challenge Race on Saturday, November 6. The green and white Impala with black and red trim, along with the number 28 in red, represents the colors of the Brookshire’s Food & Pharmacy brand.

“Participation on the track is a natural extension of the relationship we’ve had with TMS and NASCAR,” said President and Chief Executive Officer Rick Rayford. “Thousands of NASCAR fans from across our market areas continually express their appreciation of our involvement in the sport they love and passionately support. We believe these fans are the most loyal of any sport fan base out there.”

Wallace comes from a racing family and finished seventh in his first NASCAR Nationwide Series start in 1988. The following year he raced the full Nationwide Series schedule and earned the 1989 Rookie of the Year award. Wallace also has more than 340 starts in the NASCAR Sprint Cup Series. He has grabbed three poles, six top-five, and 27 top-ten finishes, including three career high second-place runs. In addition, he is the co-host of two programs for SPEED TV.

“This will be a nationally televised race, and to have Kenny sporting our brand is very exciting,”Rayford said. “We believe it will introduce our stores, products and services to an even greater audience.”

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Game has biggest winner to date!

Brookshire’s “Thanks A Million Collect & Win Game” has had its biggest winner to date with customer Ferral Bonnette of Tyler claiming a $50,000 cash prize on Oct. 14, 2010.

Bonnette matched the corresponding winning piece on an official board in the game, which is part of a 15-week promotion that began August 4 in 119 Brookshire’s stores in Texas, Louisiana and Arkansas and included a re-launch of the company’s frequent shopper card, the Thank You card. 

Customers receive a game piece with each transaction when the Thank You card is used and also earn “bonus” game pieces when they purchase products throughout the store.

Customers still have two chances to win one million dollars on the board game. Other prizes still up for grabs include a Ford F-150 Truck, a Ford Escape Hybrid, and a Ford Mustang. Several customers have won cruises valued at nearly $5,000, as well.

In addition, a simultaneous online version of the game was set to award more than $1,180,000 in cash, vehicles, gift cards, cruises and iPads. Customers play by going to and selecting the online game logo. Then they enter the unique nine-digit alphanumeric code printed on the inside of their game pieces to see if they are a winner.

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BGC donates more than 37,000 pounds of food.

BGC donated more than 37,000 pounds of food, which will provide more than 31,000 meals, to the East Texas Food Bank for Hunger Action Month on September 16.

Approximately 50 of the company’s supermarkets in East Texas join the food bank and KLTV in Tyler, Texas, in a food and fund drive to last until September 30.

The stores have assembled $5 and $7 “grab-bags” of groceries that customers can purchase and donate to the cause. There will also be $1 and $5 scan cards at the registers. Customers can add an amount to their grocery bill and that money will also go to the food bank to purchase food.

Every dollar donated to the East Texas Food Bank helps provide eight meals. And food bank officials say in East Texas one in four children are at risk of hunger, and one in five adults are at risk of hunger.

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Food Club Milk Wins Big!

Brookshire’s manufacturing division has won first place in the cultured milk class in the World Dairy Expo (WDE) Championship Dairy Product Contest with its Food Club brand milk.

The judging was based on sensory evaluation including categories for flavor, body, texture, appearance and color, and was held August 17-19.

BGC representatives will attend a ceremony to receive the award at the World Dairy Expo in Madison, Wisconsin, on September 24.

BGC plants captured second in the regular chocolate ice cream with its Goldenbrook Premium Ice Cream and sour cream based dip class with its Food Club sour cream. The group also placed third in the low fat blueberry yogurt class with its Food Club yogurt.

The competition drew a record number of more than 650 entries for cheese, butter, fluid milk, yogurt, cottage cheese, ice cream, sour cream, sherbet, cultured milk, sour cream, dips, whipping cream, and dried whey from throughout the U.S., Canada and Mexico.

“These are wonderful results, and we’re proud to have partners represent our company among the best manufacturing operations in the world,” said Rick Rayford, BGC president and CEO. “We couldn’t be more proud of this team and its accomplishments.”

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Brookshire’s Application Begins

BGC has rolled out a new Brookshire’s application for iPhones.

The free application delivers weekly specials in real time to help customers create a grocery list and shop sale items.

“Customers can easily browse hundreds of products instantly with a list neatly organized into categories with pictures, descriptions and prices,” said Chief Marketing Officer Rick Ellis. “This app synchronizes and downloads specials directly to iPhone, iPod Touch or iPad.”

Features include real time pricing updated each week, the ability to customize settings to view all specials in a particular “home” store, make a list organized by aisle category for greater shopping ease, and the ability to add items with a text option, among others.

To use the application, the iPhone OS 3.0 update, or later version, is needed.

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The products mentioned in “Share, the Brookshire’s Blog” are sold by Brookshire Grocery Company, DBA Brookshire’s . Some products may be mentioned as part of a relationship between its manufacturer and Brookshire’s.

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