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New Look in Pine Bluff, Arkansas

Four Brookshire’s stores in Pine Bluff began grand reopening celebrations on September 14 and held ribbon-cutting ceremonies the next day.

“With a substantial investment in these stores comes a renewed attitude to give customers the best shopping experience possible,” said Mike Terry, executive vice president-retail operations for BGC. “We intend to provide customers a first-class shopping environment and top-notch service.”

All storefronts were redone in a brown, bronze and straw color scheme with the new Brookshire’s logo and covered entrance. Inside, flooring was redone to leave polished concrete that’s attractive and easy to maintain. Signage and décor was replaced throughout the stores, which also received new paint. Each also boasts new checkstands, and all four were re-merchandised to improve traffic flow.

The renovations increased variety at the Hazel and Dollarway locations with each receiving about 600 new specialty products such as gourmet and gluten free lines of sauces, snacks, beverages and other items. The Dollarway store also received an enlarged pharmacy with the addition of a drive-through window, a new bakery and deli with a seating area, a new service meat and seafood department, and an expanded beer section. The work added a fuel center, a new bakery and deli, a new dairy cove, and increased space for beer at the Camden Road location. The Brookshire’s on Harding Street received a new bakery and deli with customer seating, an enlarged pharmacy, and a new dairy section.

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Kevin Fridinger is promoted to VP

Kevin Fridinger, formerly store director at Brookshire’s on Rice Road in Tyler, has been promoted to vice president-district manager in charge of stores in the Dallas-Fort Worth area.

He is a 24-year employee who began his career as a courtesy clerk in a Dallas-area store. He worked his way up as a grocery stocker, grocery manager and assistant store manager in five different stores before being promoted to store director in Lake Worth in 2004. In 2006, he moved to Palestine as store director and then to the Rice Road location.

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Manager recently promoted to director

Tonya Gwin, formerly an assistant store manager in Shreveport, La., was recently promoted to store director in Mansfield, La. 

She is a 17-year employee who began her career as a cashier in Lindale, Texas. In addition to working her way up as an office cashier, grocery manager and assistant store manager, Gwin has also served at other Louisiana stores in Springhill, Homer and Benton, as well as in Magnolia, Ark.

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Brookshire Promoted to Division Manager

Trent Brookshire, most recently vice president-division manager, has been promoted to senior vice president-division manager for Brookshire’s.

He will be responsible for all aspects of operations of Brookshire’s stores in Longview, Texas, as well as Shreveport and Monroe, La., and the surrounding markets. He will also oversee the 12 Brookshire’s stores in Arkansas.

He grew up in the grocery industry and gained additional experience working with another supermarket chain prior to rejoining BGC in 2006. He was promoted to store director after completing the BGC manager training program and working in different areas of the company. He was named vice president-district manager in 2009.

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Hunger Action Month

Our East Texas stores will support the East Texas Food Bank for Hunger Action Month by collecting donations of non-perishable food and by assembling, displaying and selling $5 and $7 grab-bags of groceries, all of which will go to this food drive typically conducted in September each year.

The mission of the East Texas Food Bank is to reduce hunger by providing food, support and education to those in need with passion and efficiency. Since 1988, the East Texas Food Bank, a 501(c)(3) nonprofit organization, has provided food to over 200 partner agencies, in an effort to feed children, the working poor and seniors throughout 26 counties in East Texas. In 2010, 19.5 million pounds of food wasdistributed to hungry East Texans equaling 15 million meals. One in four children, one in five adults and one in seven seniors in East Texas are “at-risk of hunger.”

Along with Brookshire’s, Super 1 Foods stores and the East Texas Food Bank, the Hunger Action Month project is sponsored by KLTV and the following radio stations: KNUE 101.5; Hot Jamz 107.3; KDOK 1240 The Beat; 96X the Rock of East Texas; and KTYL Mix 93.1.

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Two Store directors promoted

Glade Smith, formerly the store director at Brookshire’s on Mansfield Road in Shreveport, has been promoted to district manager in charge of Brookshire’s stores in Arkansas. Kevin Musselwhite, an 18-year employee, has been promoted to district manager to oversee Brookshire’s stores in west Texas.

Smith is based in El Dorado, Ark., and oversees 12 locations in El Dorado, Ashdown, Magnolia, Camden, Nashville, Arkadelphia, Malvern and Pine Bluff. He is a 27-year veteran of Brookshire’s and worked his way up as a courtesy clerk, stocker, grocery manager, assistant store manager and store director in six different stores.

Musselwhite is based in Aledo, Texas, and is responsible for 13 stores in Albany, Aledo, Azle, Benbrook, Brownwood, Cisco, Comanche, Crowley, Eastland, Lake Worth, Springtown, Sweetwater, and Weatherford. He formerly worked on BGC’s “STARS” initiative and also led the store in Whitehouse, Texas, as store director. He joined BGC as a courtesy clerk in Mineola, Texas.

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Breashears is promoted

Kendall Breashears, most recently an assistant store manager at Brookshire’s in Pittsburg, Texas, has been named store director at the store in Cisco, Texas.

Breashears joined the company in 1999 as a courtesy clerk in Mt. Pleasant, Texas.

He later served as a grocery stocker and grocery manager and in 2003 was named assistant store manager in Daingerfield, Texas. He served in that position at other Texas stores, including Mt. Pleasant, Atlanta and Pittsburg.

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Facility Services receives recognition

The company’s facility services department in Tyler has been selected a winner in Progressive Grocermagazine’s Store Design Contest in the Best Low-Cost Remodel category and received honorable mention in the Best Mid-Budget Remodel category.

The group won for their work on the Super 1 Foods store on Waggoner in Shreveport and received honorable mention for the the Brookshire’s in East Fifth in Tyler. PG selected winners from contest entries based on innovation and functionality in a supermarket design.

“Our facility services team has taken store design at BGC to another level,” said BGC President and CEO Rick Rayford. “They take each new store or remodel project and make it unique and fresh, always putting the customer at the forefront of what they do.”
Construction of eligible store designs and remodels must have been completed between January and December 2010.

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Brookshire’s promotes two assistant store managers

Brookshire’s has recently promoted two assistant store managers to store director.

Aaron Schramm, formerly an assistant store manager in Benton, La., has been named store director in Springhill, La., while Courtney Hunter, most recently an assistant store manager in Bridgeport, Texas, has been named store director at the Brookshire’s in Bowie, Texas.

Schramm joined the company in 1995 as a courtesy clerk in Shreveport. He went on to work as a grocery stocker, perishable manager and grocery manager at Louisiana stores in Benton, Shreveport and Haughton. In 2001 Schramm was promoted to assistant store manager in Benton. He later served in other Shreveport-area stores.

Hunter joined the company in 2002 as a cashier in Azle. She later worked as an office cashier, grocery manager and assistant store manager in Azle and Midlothian stores. In 2010 Hunter transferred to the new Bridgeport Brookshire’s store.

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Campbell Joined Elite Group

On Tuesday, June 28, 2011, truck driver Ed Campbell from Tyler became the 17th Brookshire’s truck driver to achieve the milestone of driving 1 million miles without a preventable accident. 

He reached the mark shortly before10 a.m. onInterstate 20near Tyler.Ed was greeted by his wife, Tina, and other family members and co-workers upon his celebrated return to the distribution center.

A 27-year BGC employee, Ed worked in the company’s return center and service department before becoming a truck driver in 1986.

“Ed is the kind of employee who makes this company great,” said Don Gilbreath, vice president-transportation logistics. “Driving a million miles with no accidents shows his skills are at the highest level of his profession.”

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The products mentioned in “Share, the Brookshire’s Blog” are sold by Brookshire Grocery Company, DBA Brookshire’s . Some products may be mentioned as part of a relationship between its manufacturer and Brookshire’s.

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