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Company News: Brookshire’s launches third annual Gatorade promotion to benefit first responders


TYLER, Texas, May 13, 2015 – With the hot summer months approaching, Brookshire’s has once again teamed up with Gatorade to keep local emergency first responders throughout Texas, Louisiana and Arkansas hydrated as they work to keep our communities safe.

Today through June 9, customers will receive +200 BONUS yourpoints for every five 32 oz bottles of Gatorade purchased in a single transaction at any Brookshire’s location. Customers are encouraged to then donate Gatorade to be given to local firefighters, police officers and emergency medical technicians who serve areas where Brookshire’s Food Stores are located.

Collection bins are located in each store. All Gatorade will be donated as bins are filled throughout the promotion to the organizations predetermined by each store.

Customers are encouraged to visit their local Brookshire’s store for more information on the promotion and the benefiting organizations in their area.

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Company News: Annual Brookshire’s golf tournament raises record-breaking $500K for children’s charities


TYLER, Texas, April 27, 2015 – Approximately $500,000 was raised today through the 27th annual Brookshire’s Benefit Golf Tournament. The funds will be distributed among more than 100 children’s charities throughout Brookshire Grocery Co.’s three-state market area.

More than 660 golfers – comprised of BGC leaders, representatives from more than 230 vendor companies, and other business associates – competed at six golf courses throughout the Tyler area including The Cascades, Eagles Bluff, Garden Valley, Hollytree, Willow Brook and Pine Dunes country clubs.

 

This year’s record-breaking donation brings the total funds raised to more than $4 million since the tournament’s inception in 1988.

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Company News: Delhi Brookshire’s celebrates grand reopening


DELHI, Louisiana, April 15, 2015 – A ribbon-cutting ceremony today officially marked the grand reopening of the remodeled Brookshire’s Food Store in Delhi, located at 802 Broadway. Mayor Jesse Washington served as emcee for the ceremony. Store Director Bill McKinney also presented charitable donations to Delhi High School, Delhi Charter School and the Delhi Volunteer Fire Department.

A refreshed storefront and new interior signage, paint, décor and lighting give the renovated supermarket a modern appearance. In addition, many departments throughout the store were updated to allow for an expanded assortment of product offerings. In the bakery, customers can purchase freshly baked goods, including bolillo rolls, and they can watch as bakers work on custom creations at the new cake decorating station. In the deli, expanded varieties of specialty cheeses are available, along with sliced-to-order deli meats. The market department offers fresh meat cut daily, with special cuts available upon request. A wide variety of fresh fruits and veggies are prominently displayed in the updated produce department, and the beer, wine and spirits section was expanded.

Other updates include new check stands and shopping carts, new restrooms, a new customer service center and refinished refrigerated display cases throughout the store.

All Brookshire’s and Super 1 Foods stores feature the NuVal nutritional scoring system. With NuVal, thousands of items throughout the store are scored on a scale of 1 to 100. The higher an item’s NuVal score, the better the nutrition. Customers can use this at-a-glance program to easily determine the overall nutritional value of products and make informed decisions.

The grand opening festivities will continue throughout the following weeks with special promotions and product sampling events. For a limited time, customers can double their discount and earn 10 percent off their total grocery purchase when they redeem 500 yourpoints (see store for exclusions). In addition, on May 2 from 10am to 4pm, customers will have the opportunity to win prizes, sample products and receive other giveaways as a part of the Brookshire’s Brand store event. More special offers will be featured in-store, in the weekly grocery ads and via email.

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Company News: Renovated Brookshire’s on DeSiard kicks off grand reopening


MONROE, Louisiana, April 15, 2015 – A crowd of Monroe city officials, community members and Brookshire Grocery Co. leaders gathered today to celebrate the grand reopening of the remodeled Brookshire’s Food Store located at 7920 DeSiard. The official ribbon-cutting ceremony featured remarks from Mayor Jamie Mayo and Chamber of Commerce President Sue Nicholson. Store Director Bill Braggs also presented charitable donations to Lakeshore Elementary, Cypress Point Elementary and the American Red Cross.

The supermarket boasts a fresh exterior thanks to a new storefront, while inside, new signage, paint and décor provide a modern appearance. In addition to cosmetic updates, many departments throughout the store were expanded to allow for a wider variety of product offerings. In the market, customers can purchase fresh meat, cut-to-order upon request. More organic items are available in the produce department, as well as fresh-cut fruits and vegetables. The bakery offers freshly baked breads and custom cakes, while the deli offers a great selection of sliced-to-order meats and cheeses and freshly prepared ready-to-eat meals. Other improvements include a larger assortment of beer, wine and spirits, a bulk foods section and several gluten-free options.

New customer restrooms, new check stands, a new service office and a new floral display area were also added. Polished concrete flooring, which requires fewer cleaning agents, and an automated lighting control system were installed to help decrease the store’s impact on the environment.

The renovated pharmacy will continue to fill name-brand and generic prescriptions, while offering a full selection of non-prescription medicines and health and personal care products. The generic prescription program provides savings on 30-, 60- and 90-day generic prescriptions. Pharmacy hours are 9am to 7pm Monday through Friday, 9am to 6pm Saturday, and 10am to 4pm Sunday.

All Brookshire’s and Super 1 Foods stores feature the NuVal nutritional scoring system. With NuVal, thousands of items throughout the store are scored on a scale of 1 to 100. The higher an item’s NuVal score, the better the nutrition. Customers can use this at-a-glance program to easily determine the overall nutritional value of products and make informed decisions.

The grand opening festivities will continue throughout the following weeks with special promotions and product sampling events. For a limited time, customers can double their discount and earn 10 percent off their total grocery purchase when they redeem 500 yourpoints (see store for exclusions). In addition, on May 2 from 10am to 4pm, customers will have the opportunity to win prizes, sample products and receive other giveaways as a part of the Brookshire’s Brand store event. More special offers will be featured in-store, in the weekly grocery ads and via email.

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Company News: FRESH 15 Corporate Challenge winners announced


FRESH 15 Corporate Challenge winnersTYLER, Texas, April 8, 2015 – Organizers of the 2015 FRESH 15 road race, which raised more than $100,000 for charity, today announced the three winners of the FRESH 15 Corporate Challenge.

Hutto Orthodontics took first place with 80 employee-participants. They received $300, which they donated to the dental program at Bethesda Health Clinic in Tyler. Tyler Independent School District came in second, with 75 participants, and designated its $200 donation to the Tyler ISD Foundation. In third place, with 59 participants, the Centene Corporation selected the Susan G. Komen Foundation to receive its $100 prize. Each company also received a team trophy to commemorate their accomplishment.

Through the FRESH 15 Corporate Challenge, local companies and organizations were challenged to encourage wellness, teamwork and philanthropy among their employees by assembling the most participants for the 15k and 5k races. Many companies sponsored a portion or all of the race entry fees for their employees.

The second annual FRESH 15 was hosted March 7 at FRESH by Brookshire’s in Tyler and featured 15k, 5k and kids’ 1k races. All proceeds from the event were donated to Tyler-based Bethesda Health Clinic and FitSTEPS for Life, along with two national charities: The SEAL Legacy Foundation and Team Red, White and Blue.

For more information, visit FRESH15K.

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Company News: Second annual FRESH 15 race exceeds expectations


FRESH 15k RaceTYLER, Texas, March 11, 2015 – More than $100,000 was raised for charity through the second annual FRESH 15 road race, hosted March 7 at FRESH by Brookshire’s in Tyler.

Tyler, Texas-based Brookshire Grocery Co. teamed up with New Orleans-based Premier Event Management to produce the event, which featured 15k, 5k and kids’ 1k races. Tylerites comprised approximately 50 percent of the 3,300 participants. The other half, which included some 30 elite runners, represented other communities throughout Texas, 13 states and two countries.

Cleophas Ngetich of Raleigh, North Carolina, was the top male finisher in the 15k with a time of 45:20. Susan Jerotich, the top female 15k finisher who is also from Raleigh, crossed the finish line with a time of 52:39.

A $22,000 prize purse was divided among the top 10 male and female finishers and the top four male and female masters’ division finishers for the 15k race. In addition, as a part of FitCity Tyler – a citywide health and wellness initiative – the top three male and female Tyler residents to cross the 15k finish line received additional cash prizes. Nicklas Huff (53:50) and Rachel Olson (1:02:01) were the top Tyler male and female finishers, respectively.

The top three finishers in each age division for the 15k and 5k races received a commemorative award. All participants received a custom race shirt and a reusable grocery bag stuffed with Brookshire’s brand products and other giveaways.

“The turnout for the FRESH 15 race exceeded our expectations, and we are proud to once again have the opportunity to offer a premier running event in Tyler,” said Trent Brookshire, senior vice president – division manager for BGC. “We are ecstatic to see thousands from our local community, throughout the United States and abroad come together not only in support of health and wellness but most of all in support of our four deserving charities.”

One hundred percent of the race proceeds will be donated to Tyler-based Bethesda Health Clinic and FitSTEPS for Life, along with The SEAL Legacy Foundation and Team Red, White and Blue. Formal check presentations will be made in the coming weeks.

For more information, visit FRESH15K.

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Company News: Brookshire’s in Longview Celebrates Grand Reopening


LONGVIEW, Texas, March 4, 2015 – Grand reopening festivities began today with a ribbon-cutting ceremony at the remodeled Brookshire’s Food Store in Longview, located at 3354 Gilmer Road. Mayor Jay Dean, Chamber of Commerce President Kelly Hall were among those in attendance. Store Director Bryan Jackson also presented charitable donations to the Spring Hill Independent School District, House of Hope and the Longview Chamber of Commerce’s Main Street Program.

Among the renovated supermarket’s features are a new storefront and new signage, paint and décor throughout. An expanded assortment of organic produce, along with fresh-cut fruits and vegetables, are available in the updated produce department. In addition, customers can purchase fresh meat cut-to-order in the market department and find an increased variety of fresh seafood options. The expanded beer and wine section features a wider assortment of imported wines and craft beers, while the updated bakery offers custom-made cakes and fresh tortillas made in-store daily.

Other updates include refinished customer restrooms, new check stands and expanded indoor and outdoor floral display areas. Additionally, the installation of polished concrete flooring, which requires fewer cleaning agents, and an automated lighting control system will help decrease the store’s impact on the environment.

The updated pharmacy will continue to fill name-brand and generic prescriptions, while offering a full selection of non-prescription medicines and health and personal care products. The generic prescription program provides savings on 30-, 60- and 90-day generic prescriptions. Pharmacy hours are 9am to 7pm Monday through Friday and 9am to 6pm on Saturday.

All Brookshire’s and Super 1 Foods stores feature the NuVal nutritional scoring system. With NuVal, thousands of items throughout the store are scored on a scale of 1 to 100. The higher an item’s NuVal score, the better the nutrition. Customers can use this at-a-glance program to easily determine the overall nutritional value of products and make informed decisions.

The grand opening festivities will continue throughout the following weeks with special giveaways, promotions and sampling events. Customers who fill a new or transferred prescription at the pharmacy will receive 1,000 free yourpoints, which can be used for discounts on fuel or groceries. In addition, throughout March customers who spend $50 or more in a single transaction will earn bonus yourpoints (see store for exclusions). More special offers will be featured in-store and in the weekly grocery ads.

 

 

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Company News: BGC shows appreciation for local growers


BGC shows appreciation for local growersTYLER, Texas, Feb. 18, 2015 –Tyler, Texas-based regional grocery retailer Brookshire Grocery Co. today hosted its second annual Local Growers Appreciation Luncheon, honoring local farmers who supply fresh produce sold in BGC stores throughout Texas, Louisiana and Arkansas.

A highlight of the luncheon was a speech by Rep. Louie Gohmert (R-Tyler) who discussed the impact of government regulations on local land owners and growers. In addition, Mark Chamblee, state director – district 5 for the Texas Farm Bureau and owner of Chamblee’s Rose Nursery in Tyler, addressed the group, emphasizing the importance of using education, communication and engagement to create a connection between growers and consumers.

The event concluded with Marc Green of G-MC Produce in Henderson, Texas, being named the 2015 Grower of the Year. This award is presented to the grower who best demonstrates ethical business practices, strives to bring innovation to the industry and collaborates with BGC to offer the best quality products at the best value. G-MC Produce items sold in BGC stores include watermelons, pumpkins, squash, tomatoes and peaches.

In 2014, BGC stores sold more than 15 million pounds of locally grown fresh produce including watermelons, peaches, squash and tomatoes. The company also sold more than 150,000 locally grown plants including poinsettias for Christmas.

Some 22 growers and their guests attended this year’s appreciation luncheon, which was hosted at Harvey Convention Center in Tyler.

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Company News: Jason Cooper receives National Grocers Association award


Jason Cooper receives National Grocers Association awardTYLER, Texas, Feb. 10, 2015 – Jason Cooper, director of compliance and government relations for Brookshire Grocery Company, received the Clarence G. Adamy Great American Award February 8th at the National Grocers Association’s annual convention in Las Vegas.

Named in honor of a past president of the National Association of Food Chains, the award is presented annually to an individual or company whose leadership in the food industry best exemplifies active and effective participation in government relations as a citizen and industry representative. Since its inception in 1982, the award has been presented to only 24 individuals including namesake Clarence Adamy and President George H.W. Bush.

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Company News: Michelle Elliott named Woman of Influence in the Food Industry


Michelle Elliott named Woman of Influence in the Food IndustryTYLER, Texas, Feb. 10, 2015 – Michelle Elliott, a category manager for Tyler, Texas-based Brookshire Grocery Company, has been named a Woman of Influence in the Food Industry by the Griffin Report of Food Marketing. The annual report recognizes women who make substantial contributions to the food industry through their professionalism and dedication, and for being role models to other women in the industry.

Elliott joined BGC in 1989 as a cashier in Gladewater and worked her way up to assistant store manager at stores in Kilgore, Longview and Tyler. She transferred to the corporate office in 1998 as a buying/pricing administrative assistant and became one of the company’s first category managers when it transitioned to this business model in 2007.

In 2009, Elliott was named a Top Woman in Grocery by Progressive Grocer, and the following year was honored as the Professional Woman of the Year in the Grocery Industry by the National Association of Professional Women. In 2013, she completed the Food Industry Executive Program at the University of Southern California.

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