TYLER, Texas, Jan. 7, 2015 – The results are in – more than 16,000 families throughout Texas, Louisiana and Arkansas received a week’s worth of food this holiday season through Brookshire Grocery Company’s 33rd annual Spirit of Christmas Food Drive.
From Nov. 19 – Dec. 20, participating BGC stores (which includes Brookshire’s and Super 1 Foods stores and FRESH by Brookshire’s) collected donations of non-perishable food items and also sold pre-assembled “grab bags” and scan coupons for cash contributions. All donations stayed within each store’s community.
In total, approximately 500,000 pounds of food was collected and donated to local service organizations and food pantries for distribution to families in need. In addition, more than $41,000 from scan coupon sales was used to purchase additional food items. Along with a box of food, each family also received a coupon for a free roasting hen, courtesy of Brookshire’s and Super 1 Foods.
“The goal for our 2014 Spirit of Christmas Food Drive was to provide a week’s worth of food to approximately 15,000 families throughout our market area,” said Rick Rayford, BGC president and CEO. “Thanks to the generosity of our customers, we were able to surpass that goal and assist even more families during the holiday season. This event would not be successful without the support of the local agencies we work with to eliminate hunger in our communities.”
The Spirit of Christmas Food Drive began in Tyler in 1982 with the Rose City Kiwanis Club, providing assistance to approximately 90 families in the Tyler area. In 2013, the food drive assisted more than 14,000 families in BGC’s operating area.