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Company News: Spirit of Christmas Food Drive provides meals for over 16,000 families


TYLER, Texas, Jan. 7, 2015 – The results are in – more than 16,000 families throughout Texas, Louisiana and Arkansas received a week’s worth of food this holiday season through Brookshire Grocery Company’s 33rd annual Spirit of Christmas Food Drive.

From Nov. 19 – Dec. 20, participating BGC stores (which includes Brookshire’s and Super 1 Foods stores and FRESH by Brookshire’s) collected donations of non-perishable food items and also sold pre-assembled “grab bags” and scan coupons for cash contributions. All donations stayed within each store’s community.

In total, approximately 500,000 pounds of food was collected and donated to local service organizations and food pantries for distribution to families in need. In addition, more than $41,000 from scan coupon sales was used to purchase additional food items. Along with a box of food, each family also received a coupon for a free roasting hen, courtesy of Brookshire’s and Super 1 Foods.

“The goal for our 2014 Spirit of Christmas Food Drive was to provide a week’s worth of food to approximately 15,000 families throughout our market area,” said Rick Rayford, BGC president and CEO. “Thanks to the generosity of our customers, we were able to surpass that goal and assist even more families during the holiday season. This event would not be successful without the support of the local agencies we work with to eliminate hunger in our communities.”

The Spirit of Christmas Food Drive began in Tyler in 1982 with the Rose City Kiwanis Club, providing assistance to approximately 90 families in the Tyler area. In 2013, the food drive assisted more than 14,000 families in BGC’s operating area.

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Company News: Brookshire’s, Kellogg donate $10K in milk to food banks


TYLER, Texas, Dec. 2, 2014 – Brookshire’s and Kellogg recently teamed up to donate $10,000 worth of milk to Feeding America member food banks that serve communities in Texas, Louisiana and Arkansas.

From Sept. 17 – 23, for every three Kellogg-brand items purchased, Brookshire’s donated one gallon of milk to a local food bank in its market area. More than 2,200 gallons were donated to five food banks: East Texas Food Bank, Tarrant Area Food Bank, Harvest Texarkana Food Pantry, Northwest Louisiana Food Bank and Northeast Louisiana Food Bank.

The promotion was part of The Great American Milk Drive, the first nationwide program to deliver highly desired and nutrient-rich gallons of milk to hungry families. Milk is one of the most requested items by food banks, but it is rarely donated, leaving many families with limited access to milk’s essential nutrients.

To date, nearly 200,000 gallons of milk have been donated through The Great American Milk Drive to Feeding America food banks throughout the United States, including a combined 6,700 gallons in Brookshire’s tri-state operating area.

“With 1 in 6 Americans impacted by hunger, we understand the importance of providing food for families in need, especially perishable goods like milk that aren’t often donated,” said Rick Rayford, Brookshire Grocery Co. president and CEO. “We were happy to partner with Kellogg to offer support to several food banks in our communities.”

For more information on The Great American Food Drive, visit www.MilkLife.com/give. A list of Feeding America member food banks can be found at www.feedingamerica.org.

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Company News: Three Schools Win Big In Brookshire’s ExtraPoint Program


Brookshire’s ExtraPoint ProgramBrookshire’s 2014 ExtraPoint program has come to a close, and three local high schools were named grand-prize winners in the program’s text contest.

Parkers Chapel High School in El Dorado, Arkansas, took the top prize of $20,000 for receiving the most text entries per student enrolled. Cisco High School in Cisco, Texas, won second place and received $15,000, and Rising Star High School in Rising Star, Texas, came in third place, winning $10,000.

In addition to receiving a $1,000 donation at a home football game, each participating school was designated a specific keyword, which was advertised on signage in Brookshire’s stores and on the sidelines at football games. From Aug. 27 – Nov. 11, customers could text the keyword once a day to “43101” to enter their school for a chance to win.

Through the ExtraPoint program, Brookshire’s donated more than $170,000 to 124 local high schools throughout Texas, Louisiana and Arkansas at football games during the season.

 

 

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Company News: BGC to Embark on 9th World War II Heroes Flight


Heroes Flight programTYLER, Texas, Oct. 23, 2014 – Twenty-six World War II veterans and one Korean War veteran will experience the trip of a lifetime Oct. 27 – 30 as they embark on Brookshire Grocery Co.’s ninth Heroes Flight to Washington, D.C. Some 20 BGC employees will accompany the veterans as guardians.

This all-expenses-paid trip, sponsored by BGC, will take the group of veterans from “The Greatest Generation” to visit several sites including the WWII Memorial, Washington Monument, Changing of the Guard at Arlington National Cemetery, and the Air and Space Museum. In addition, Representative Louie Gohmert (R-Texas) will lead the group on a tour of the U.S. Capitol. Other points of interest will include the U.S. Marines, Navy, Air Force, Lincoln, Vietnam, Korean, Franklin D. Roosevelt and Martin Luther King Jr. memorials.

Since establishing the Heroes Flight program in 2010, BGC has escorted more than 250 WWII veterans to Washington, D.C. These trips are designed to honor the veterans for their service and sacrifices and also allows them to see the WWII Memorial, which opened in 2004.

Veterans participating in the trip are from towns throughout East Texas including Tyler, Longview, Palestine, Winona, Blooming Grove, Kemp, Flint, Arp, Grand Saline, Hideaway and Big Sandy. A veteran from Ruston, Louisiana, will also be participating.

“Without the Heroes Flight program, many of these World War II veterans would not have the opportunity to see the memorial built in their honor,” said Rick Rayford, BGC president and CEO. “Brookshire Grocery Company is honored to provide these trips for these men and women who sacrificed so much to preserve our freedoms.”

The group is set to depart Monday at 11am from FRESH by Brookshire’s, located at 6991 Old Jacksonville Highway in Tyler, and will return to FRESH on Thursday around 4:45pm. The community is invited to send-off and welcome home the veterans.

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Company News: Second Annual FRESH 15 to Benefit Four Charities


FRESH 15TYLER, Texas, Sept. 8, 2014 – It’s time to get out your running shoes as Tyler-based regional grocery chain Brookshire Grocery Co. gears up for the second annual FRESH 15, set for March 7, 2015, at FRESH by Brookshire’s in Tyler.

The event will once again include a 15k, 5k and kids’ 1k race and several post-race activities, with all proceeds benefiting Tyler’s Bethesda Health Clinic; FitSTEPS for Life; Team Red, White and Blue; and The SEAL Legacy Foundation. In addition, FRESH will host a pre-race dinner March 6 to benefit the four FRESH 15 charities. More details will be announced soon.

“We are ecstatic to once again offer Tyler and the surrounding areas a world-class running event through the FRESH 15,” said Trent Brookshire, senior vice president – division manager for BGC. “Brookshire Grocery Company places a great emphasis on giving back to the community, along with encouraging health and wellness, and we are happy to support the missions of these four charities with whom we share common values. Last year’s event surpassed our expectations, and we are working to make this year’s event even more exciting.”

The inaugural FRESH 15, hosted in March, raised more than $80,000 for Bethesda Health Clinic and the American Heart Association and drew more than 2,800 runners from across Texas and the U.S., including several elite runners.

For more information and to register, visit FRESH15k. Anyone interested in race-day volunteer opportunities may email FRESH15@brookshires.com.

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