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Company News: BGC to Embark on 9th World War II Heroes Flight


Heroes Flight programTYLER, Texas, Oct. 23, 2014 – Twenty-six World War II veterans and one Korean War veteran will experience the trip of a lifetime Oct. 27 – 30 as they embark on Brookshire Grocery Co.’s ninth Heroes Flight to Washington, D.C. Some 20 BGC employees will accompany the veterans as guardians.

This all-expenses-paid trip, sponsored by BGC, will take the group of veterans from “The Greatest Generation” to visit several sites including the WWII Memorial, Washington Monument, Changing of the Guard at Arlington National Cemetery, and the Air and Space Museum. In addition, Representative Louie Gohmert (R-Texas) will lead the group on a tour of the U.S. Capitol. Other points of interest will include the U.S. Marines, Navy, Air Force, Lincoln, Vietnam, Korean, Franklin D. Roosevelt and Martin Luther King Jr. memorials.

Since establishing the Heroes Flight program in 2010, BGC has escorted more than 250 WWII veterans to Washington, D.C. These trips are designed to honor the veterans for their service and sacrifices and also allows them to see the WWII Memorial, which opened in 2004.

Veterans participating in the trip are from towns throughout East Texas including Tyler, Longview, Palestine, Winona, Blooming Grove, Kemp, Flint, Arp, Grand Saline, Hideaway and Big Sandy. A veteran from Ruston, Louisiana, will also be participating.

“Without the Heroes Flight program, many of these World War II veterans would not have the opportunity to see the memorial built in their honor,” said Rick Rayford, BGC president and CEO. “Brookshire Grocery Company is honored to provide these trips for these men and women who sacrificed so much to preserve our freedoms.”

The group is set to depart Monday at 11am from FRESH by Brookshire’s, located at 6991 Old Jacksonville Highway in Tyler, and will return to FRESH on Thursday around 4:45pm. The community is invited to send-off and welcome home the veterans.

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Company News: Second Annual FRESH 15 to Benefit Four Charities


FRESH 15TYLER, Texas, Sept. 8, 2014 – It’s time to get out your running shoes as Tyler-based regional grocery chain Brookshire Grocery Co. gears up for the second annual FRESH 15, set for March 7, 2015, at FRESH by Brookshire’s in Tyler.

The event will once again include a 15k, 5k and kids’ 1k race and several post-race activities, with all proceeds benefiting Tyler’s Bethesda Health Clinic; FitSTEPS for Life; Team Red, White and Blue; and The SEAL Legacy Foundation. In addition, FRESH will host a pre-race dinner March 6 to benefit the four FRESH 15 charities. More details will be announced soon.

“We are ecstatic to once again offer Tyler and the surrounding areas a world-class running event through the FRESH 15,” said Trent Brookshire, senior vice president – division manager for BGC. “Brookshire Grocery Company places a great emphasis on giving back to the community, along with encouraging health and wellness, and we are happy to support the missions of these four charities with whom we share common values. Last year’s event surpassed our expectations, and we are working to make this year’s event even more exciting.”

The inaugural FRESH 15, hosted in March, raised more than $80,000 for Bethesda Health Clinic and the American Heart Association and drew more than 2,800 runners from across Texas and the U.S., including several elite runners.

For more information and to register, visit FRESH15k. Anyone interested in race-day volunteer opportunities may email FRESH15@brookshires.com.

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