NASCAR AND TWO DOZEN OFFICIAL BRAND PARTNERS TEAM WITH BROOKSHIRE’S FOR PROMOTION OFFERING FANS SAVINGS ON PRODUCTS AND TICKETS
More than 125 Brookshire Grocery locations to launch multi-faceted in-store program as sport’s focus turns to the Chase for the NASCAR Sprint Cup
September 30, 2009 (Daytona Beach, Fla.) – As race fans gear up for the NASCAR Chase for the Sprint Cup – the sport’s 10-race playoff shootout – shoppers at more than 125 Brookshire’s Food & Pharmacy locations across Texas, Arkansas, Louisiana and Mississippi can get close to the action with a wide range of in-store activities rewarding them with savings on products from official NASCAR partners, a valuable NASCAR Sprint Cup ticket offer, and the opportunity to win a trip the NASCAR Sprint Cup Series Champion’s Week in Las Vegas.
Beginning September 30, all Brookshire’s locations, including its retail outlet in the infield at Texas Motor Speedway, will showcase special “Chase for the Savings” promotions featuring official NASCAR products from Coca Cola, Kraft, Unilever, Kellogg’s, Proctor and Gamble and Mars. Each store will host displays showcasing the featured products during the five weeks of the program, ending on November 9.
As part of the promotion, when they purchase $15.00 worth of participating products race at Brookshire’s, fans can secure for $99 two front-stretch race tickets for the Dickies 500 NASCAR Sprint Cup Series event at Texas Motor Speedway on Nov. 8.
In addition, customers purchasing the official NASCAR products will have the opportunity to enter a sweepstakes to win a trip to Las Vegas for NASCAR’s Sprint Cup Series Champions Week, where they will experience special VIP events and interact with NASCAR drivers and celebrity guests. Consumers also have the opportunity to win NASCAR prizes by creatively utilizing the partner products in the “Store Director’s Display Contest,” a competition for the best store display.
“Brookshire’s has always been a favorite shopping location for NASCAR fans across the south, and our new partnership with NASCAR will bring the thrill of racing closer than ever to our customers,” said Brookshire’s President and Chief Executive Officer Rick Rayford. “This program that NASCAR created will reward our customers with great prices great prizes, a special race ticket offer, and special NASCAR-themed displays throughout our stores.”
”Among the many benefits of partnering with NASCAR is participating in exclusive, attention-capturing retail promotions such as this, covering the five weeks leading up one of our favorite races of the year at Texas Motor Speedway,” said Ben Reiling, Director, Motorsports, Coca-Cola North America.. “Chase for the Savings enables Coca-Cola to refresh and reward all of the race fans who shop at Brookshire’s at a time of year when tens of millions of fans are rooting for their driver to win the NASCAR Sprint Cup Series championship.”
”By teaming up with Brookshire’s, NASCAR partners are helping fans see live NASCAR racing at a crucial playoff race at Texas Motor Speedway and bringing to them the excitement of ‘The Chase’ in more than 125 stores through this in-store promotion,” said Jim O’Connell, Vice President of Corporate Marketing for NASCAR. “For the five weeks of the promotion, NASCAR official products will be the shining stars at Brookshire’s.”
In addition, NASCAR provided Brookshire’s with consumer marketing support such as Chase-themed store materials and showcasing the promotion on NASCAR.COM. The promotion will be featured in Brookshire’s weekly circulars reaching nearly two million consumers and the store’s Celebrate Cooking magazine.
Featured products include Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, Powerade, Ritz Crackers, Oreo, Hellman’s, Klondike, Ragu, Lipton, M&M’s, Snickers, 3 Musketeers, Milky Way, Twix, Frosted Flakes, Yogos Bites, Pop-Tarts, Nutri-Grain, Gillette, Old Spice and Prilosec OTC.
Bulldawg Marketing of Mooresville, N.C. assisted NASCAR with developing this program for their official partners and Brookshire’s.
More information about NASCAR Fans Chase for Savings can be found atwww.brookshires.com.
Since 1928, Brookshire Grocery Co. has operated on the principle of putting people first— customers and employees. Known for friendly service, clean stores and strong community support, BGC operates 156 stores in four states—Texas, Louisiana, Arkansas and Mississippi—with three distribution centers and seven manufacturing facilities. For more information, visit brookshires.com and super1foods.com.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 different languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national stock car series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), the Grand American national series, four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.