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Company News: FRESH 15 Corporate Challenge winners announced

FRESH 15 Corporate Challenge winnersTYLER, Texas, April 8, 2015 – Organizers of the 2015 FRESH 15 road race, which raised more than $100,000 for charity, today announced the three winners of the FRESH 15 Corporate Challenge.

Hutto Orthodontics took first place with 80 employee-participants. They received $300, which they donated to the dental program at Bethesda Health Clinic in Tyler. Tyler Independent School District came in second, with 75 participants, and designated its $200 donation to the Tyler ISD Foundation. In third place, with 59 participants, the Centene Corporation selected the Susan G. Komen Foundation to receive its $100 prize. Each company also received a team trophy to commemorate their accomplishment.

Through the FRESH 15 Corporate Challenge, local companies and organizations were challenged to encourage wellness, teamwork and philanthropy among their employees by assembling the most participants for the 15k and 5k races. Many companies sponsored a portion or all of the race entry fees for their employees.

The second annual FRESH 15 was hosted March 7 at FRESH by Brookshire’s in Tyler and featured 15k, 5k and kids’ 1k races. All proceeds from the event were donated to Tyler-based Bethesda Health Clinic and FitSTEPS for Life, along with two national charities: The SEAL Legacy Foundation and Team Red, White and Blue.

For more information, visit FRESH15k.

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Company News: Second annual FRESH 15 race exceeds expectations

FRESH 15k RaceTYLER, Texas, March 11, 2015 – More than $100,000 was raised for charity through the second annual FRESH 15 road race, hosted March 7 at FRESH by Brookshire’s in Tyler.

Tyler, Texas-based Brookshire Grocery Co. teamed up with New Orleans-based Premier Event Management to produce the event, which featured 15k, 5k and kids’ 1k races. Tylerites comprised approximately 50 percent of the 3,300 participants. The other half, which included some 30 elite runners, represented other communities throughout Texas, 13 states and two countries.

Cleophas Ngetich of Raleigh, North Carolina, was the top male finisher in the 15k with a time of 45:20. Susan Jerotich, the top female 15k finisher who is also from Raleigh, crossed the finish line with a time of 52:39.

A $22,000 prize purse was divided among the top 10 male and female finishers and the top four male and female masters’ division finishers for the 15k race. In addition, as a part of FitCity Tyler – a citywide health and wellness initiative – the top three male and female Tyler residents to cross the 15k finish line received additional cash prizes. Nicklas Huff (53:50) and Rachel Olson (1:02:01) were the top Tyler male and female finishers, respectively.

The top three finishers in each age division for the 15k and 5k races received a commemorative award. All participants received a custom race shirt and a reusable grocery bag stuffed with Brookshire’s brand products and other giveaways.

“The turnout for the FRESH 15 race exceeded our expectations, and we are proud to once again have the opportunity to offer a premier running event in Tyler,” said Trent Brookshire, senior vice president – division manager for BGC. “We are ecstatic to see thousands from our local community, throughout the United States and abroad come together not only in support of health and wellness but most of all in support of our four deserving charities.”

One hundred percent of the race proceeds will be donated to Tyler-based Bethesda Health Clinic and FitSTEPS for Life, along with The SEAL Legacy Foundation and Team Red, White and Blue. Formal check presentations will be made in the coming weeks.

For more information, visit FRESH15k.

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Company News: Brookshire’s in Longview Celebrates Grand Reopening

Brookshire’s in Longview Celebrates Grand Reopening

LONGVIEW, Texas, March 4, 2015 – Grand reopening festivities began today with a ribbon-cutting ceremony at the remodeled Brookshire’s Food Store in Longview, located at 3354 Gilmer Road. Mayor Jay Dean, Chamber of Commerce President Kelly Hall and Brookshire Grocery Co. President and CEO Rick Rayford were among those in attendance. Store Director Bryan Jackson also presented charitable donations to the Spring Hill Independent School District, House of Hope and the Longview Chamber of Commerce’s Main Street Program.

Among the renovated supermarket’s features are a new storefront and new signage, paint and décor throughout. An expanded assortment of organic produce, along with fresh-cut fruits and vegetables, are available in the updated produce department. In addition, customers can purchase fresh meat cut-to-order in the market department and find an increased variety of fresh seafood options. The expanded beer and wine section features a wider assortment of imported wines and craft beers, while the updated bakery offers custom-made cakes and fresh tortillas made in-store daily.

Other updates include refinished customer restrooms, new check stands and expanded indoor and outdoor floral display areas. Additionally, the installation of polished concrete flooring, which requires fewer cleaning agents, and an automated lighting control system will help decrease the store’s impact on the environment.

The updated pharmacy will continue to fill name-brand and generic prescriptions, while offering a full selection of non-prescription medicines and health and personal care products. The generic prescription program provides savings on 30-, 60- and 90-day generic prescriptions. Pharmacy hours are 9am to 7pm Monday through Friday and 9am to 6pm on Saturday.

All Brookshire’s and Super 1 Foods stores feature the NuVal nutritional scoring system. With NuVal, thousands of items throughout the store are scored on a scale of 1 to 100. The higher an item’s NuVal score, the better the nutrition. Customers can use this at-a-glance program to easily determine the overall nutritional value of products and make informed decisions.

“Brookshire’s has been a part of the Longview community for more than 75 years, and we are proud to invest in updating this facility to better serve our customers,” Rayford said. “We are excited about our increased product offerings and services and hope to provide the residents here an even better food and shopping experience for many years to come.”

The grand opening festivities will continue throughout the following weeks with special giveaways, promotions and sampling events. Customers who fill a new or transferred prescription at the pharmacy will receive 1,000 free yourpoints, which can be used for discounts on fuel or groceries. In addition, throughout March customers who spend $50 or more in a single transaction will earn bonus yourpoints (see store for exclusions). More special offers will be featured in-store and in the weekly grocery ads.



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Company News: BGC shows appreciation for local growers

BGC shows appreciation for local growersTYLER, Texas, Feb. 18, 2015 –Tyler, Texas-based regional grocery retailer Brookshire Grocery Co. today hosted its second annual Local Growers Appreciation Luncheon, honoring local farmers who supply fresh produce sold in BGC stores throughout Texas, Louisiana and Arkansas.

A highlight of the luncheon was a speech by Rep. Louie Gohmert (R-Tyler) who discussed the impact of government regulations on local land owners and growers. In addition, Mark Chamblee, state director – district 5 for the Texas Farm Bureau and owner of Chamblee’s Rose Nursery in Tyler, addressed the group, emphasizing the importance of using education, communication and engagement to create a connection between growers and consumers.

The event concluded with Marc Green of G-MC Produce in Henderson, Texas, being named the 2015 Grower of the Year. This award is presented to the grower who best demonstrates ethical business practices, strives to bring innovation to the industry and collaborates with BGC to offer the best quality products at the best value. G-MC Produce items sold in BGC stores include watermelons, pumpkins, squash, tomatoes and peaches.

“We are honored to formally recognize our local growers for all they do to provide our customers with fresh, high quality produce,” BGC president and CEO Rick Rayford said, noting that the company works with more than 50 local growers throughout Texas, Louisiana and Arkansas to supply its stores with millions of pounds of produce annually. “Purchasing locally grown produce positively impacts each community’s economy and ensures our customers get the freshest seasonal produce available.”

In 2014, BGC stores sold more than 15 million pounds of locally grown fresh produce including watermelons, peaches, squash and tomatoes. The company also sold more than 150,000 locally grown plants including poinsettias for Christmas.

Some 22 growers and their guests attended this year’s appreciation luncheon, which was hosted at Harvey Convention Center in Tyler.

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Company News: Jason Cooper receives National Grocers Association award

Jason Cooper receives National Grocers Association awardTYLER, Texas, Feb. 10, 2015 – Jason Cooper, director of compliance and government relations for Brookshire Grocery Company, received the Clarence G. Adamy Great American Award February 8th at the National Grocers Association’s annual convention in Las Vegas.

Named in honor of a past president of the National Association of Food Chains, the award is presented annually to an individual or company whose leadership in the food industry best exemplifies active and effective participation in government relations as a citizen and industry representative. Since its inception in 1982, the award has been presented to only 24 individuals including namesake Clarence Adamy and President George H.W. Bush.

“Jason works diligently each day with our local, state and federal government agencies to ensure our company is compliant with current regulations and also serves as our voice for proposed legislation that could impact the grocery industry,” said Rick Rayford, BGC president and CEO. “We are very proud of his efforts and congratulate him on receiving this prestigious award.”

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Company News: Michelle Elliott named Woman of Influence in the Food Industry

Michelle Elliott named Woman of Influence in the Food IndustryTYLER, Texas, Feb. 10, 2015 – Michelle Elliott, a category manager for Tyler, Texas-based Brookshire Grocery Company, has been named a Woman of Influence in the Food Industry by the Griffin Report of Food Marketing. The annual report recognizes women who make substantial contributions to the food industry through their professionalism and dedication, and for being role models to other women in the industry.

Elliott joined BGC in 1989 as a cashier in Gladewater and worked her way up to assistant store manager at stores in Kilgore, Longview and Tyler. She transferred to the corporate office in 1998 as a buying/pricing administrative assistant and became one of the company’s first category managers when it transitioned to this business model in 2007.

In 2009, Elliott was named a Top Woman in Grocery by Progressive Grocer, and the following year was honored as the Professional Woman of the Year in the Grocery Industry by the National Association of Professional Women. In 2013, she completed the Food Industry Executive Program at the University of Southern California.

“Michelle has had a very successful career at BGC, and I am proud her efforts have been recognized by an industry publication,” said Rick Rayford, president and CEO. “We congratulate Michelle on this much-deserved honor and look forward to what she will accomplish in the future.”

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Company News: BGC donates $70,000 to Texas Children’s Advocacy Centers

Brookshire Grocery Co. awards $70,000 donation to Children’s Advocacy Centers of TexasTYLER, Texas, Jan. 14, 2015 – Brookshire Grocery Co. today awarded Children’s Advocacy Centers of Texas a $70,000 donation, which represents funds raised through the company’s 26th annual Benefit Golf Tournament hosted last April in Tyler.

The donation will be split equally between 14 Children’s Advocacy Centers in BGC’s operating areas throughout the state. Today’s donation brings the company’s total 2014 contributions to Children’s Advocacy Centers of Texas to $111,000.

“The BGC Benefit Golf Tournament is one of our largest fundraising efforts, and it allows us to partner with our vendors and other business associates each year in support of a very worthy cause - helping children and their families,” said BGC President and CEO Rick Rayford. “We support the mission of our local Children’s Advocacy Centers and are pleased to be able to offer additional assistance to them through this donation.”

Proceeds from the tournament totaled more than $450,000 and was distributed to some 50-plus children’s charities and programs throughout Texas, Louisiana and Arkansas. Approximately 600 golfers, including representatives from more than 200 vendor companies, competed at six golf courses.

Since its inception, the BGC Benefit Golf Tournament has raised more than $3.8 million.

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Company News: Spirit of Christmas Food Drive provides meals for over 16,000 families

TYLER, Texas, Jan. 7, 2015 – The results are in – more than 16,000 families throughout Texas, Louisiana and Arkansas received a week’s worth of food this holiday season through Brookshire Grocery Company’s 33rd annual Spirit of Christmas Food Drive.

From Nov. 19 – Dec. 20, participating BGC stores (which includes Brookshire’s and Super 1 Foods stores and FRESH by Brookshire’s) collected donations of non-perishable food items and also sold pre-assembled “grab bags” and scan coupons for cash contributions. All donations stayed within each store’s community.

In total, approximately 500,000 pounds of food was collected and donated to local service organizations and food pantries for distribution to families in need. In addition, more than $41,000 from scan coupon sales was used to purchase additional food items. Along with a box of food, each family also received a coupon for a free roasting hen, courtesy of Brookshire’s and Super 1 Foods.

“The goal for our 2014 Spirit of Christmas Food Drive was to provide a week’s worth of food to approximately 15,000 families throughout our market area,” said Rick Rayford, BGC president and CEO. “Thanks to the generosity of our customers, we were able to surpass that goal and assist even more families during the holiday season. This event would not be successful without the support of the local agencies we work with to eliminate hunger in our communities.”

The Spirit of Christmas Food Drive began in Tyler in 1982 with the Rose City Kiwanis Club, providing assistance to approximately 90 families in the Tyler area. In 2013, the food drive assisted more than 14,000 families in BGC’s operating area.

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Company News: Brookshire’s, Kellogg donate $10K in milk to food banks

TYLER, Texas, Dec. 2, 2014 – Brookshire’s and Kellogg recently teamed up to donate $10,000 worth of milk to Feeding America member food banks that serve communities in Texas, Louisiana and Arkansas.

From Sept. 17 – 23, for every three Kellogg-brand items purchased, Brookshire’s donated one gallon of milk to a local food bank in its market area. More than 2,200 gallons were donated to five food banks: East Texas Food Bank, Tarrant Area Food Bank, Harvest Texarkana Food Pantry, Northwest Louisiana Food Bank and Northeast Louisiana Food Bank.

The promotion was part of The Great American Milk Drive, the first nationwide program to deliver highly desired and nutrient-rich gallons of milk to hungry families. Milk is one of the most requested items by food banks, but it is rarely donated, leaving many families with limited access to milk’s essential nutrients.

To date, nearly 200,000 gallons of milk have been donated through The Great American Milk Drive to Feeding America food banks throughout the United States, including a combined 6,700 gallons in Brookshire’s tri-state operating area.

“With 1 in 6 Americans impacted by hunger, we understand the importance of providing food for families in need, especially perishable goods like milk that aren’t often donated,” said Rick Rayford, Brookshire Grocery Co. president and CEO. “We were happy to partner with Kellogg to offer support to several food banks in our communities.”

For more information on The Great American Food Drive, visit A list of Feeding America member food banks can be found at

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Company News: Three Schools Win Big In Brookshire’s ExtraPoint Program

Brookshire’s ExtraPoint ProgramBrookshire’s 2014 ExtraPoint program has come to a close, and three local high schools were named grand-prize winners in the program’s text contest.

Parkers Chapel High School in El Dorado, Arkansas, took the top prize of $20,000 for receiving the most text entries per student enrolled. Cisco High School in Cisco, Texas, won second place and received $15,000, and Rising Star High School in Rising Star, Texas, came in third place, winning $10,000.

In addition to receiving a $1,000 donation at a home football game, each participating school was designated a specific keyword, which was advertised on signage in Brookshire’s stores and on the sidelines at football games. From Aug. 27 – Nov. 11, customers could text the keyword once a day to “43101” to enter their school for a chance to win.

Through the ExtraPoint program, Brookshire’s donated more than $170,000 to 124 local high schools throughout Texas, Louisiana and Arkansas at football games during the season.



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