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Company News: BGC’s Heroes Flight Brings WWII vets to Washington, D.C.


Known as “The Greatest Generation,” some 195 World War II veterans have been given the opportunity to visit the WWII memorial that stands in their honor, thanks to East-Texas based regional grocery chain Brookshire Grocery Co. 
The company recently escorted 30 WWII veterans as part of the sixth trip since spring 2010. The veterans traveled to Washington D.C. May 23-25 with a group of BGC employees and community leaders who serve as “guardians” throughout the journey. The program began as a way for the company to honor local World War II veterans for their service and sacrifices. Most of the veterans have never seen the memorial, which was constructed in 2004. Now in their 80s and 90s, many would never have the opportunity without BGC’s Heroes Flights program, and there is no charge for the veterans selected for the trip. 
Trip highlights include the World War II Memorial and a tour of the U.S. Capitol led by Congressman Louie Gohmert, along with stops at various landmarks including the Vietnam, Lincoln, Navy and Air Force Memorials. The veterans will also attend the Changing of the Guard ceremony at Arlington National Cemetery. 
Veterans participating in the trip are from many different areas, including Tyler, Hideaway, Mineola, Athens, Palestine, Overton, Canton, Leesburg, Longview, Bullard, Granbury, Grand Saline, Lancaster and Chandler, Texas, as well as Monroe, La. 
“As Americans, we owe these men and women a debt of gratitude that can never fully be paid,” said Rick Rayford, BGC president and CEO. “Our company is committed to giving back to local communities, and the Heroes Flights is one of our most rewarding efforts.”
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Company News: Winnsboro Welcomes Brookshires at Ribbon Cutting Event


Grand opening celebrations began May 1 for the new Super 1 Foods store located at 9 Fair Avenue. An official ribbon-cutting ceremony was held at 10 a.m. and featured Chamber of Commerce President Dustin Wright and Brookshire Grocery Co. President and CEO Rick Rayford. Super 1 Foods Store Director Josh Black presented donation checks totaling $1,000 each to Franklin Parish High School and Dixie Youth Baseball.
The 48,238-square-foot store opened in November, replacing the former Kaye’s Food Market that was purchased by Brookshire Grocery Co. The store now boasts a completely new look through several upgrades including new exterior signage and paint, new interior paint and modern décor, new carousel check stands and updated bakery and deli departments with new equipment. In addition to fresh bakery and deli services, the store offers a full-service meat department with fresh cuts prepared daily. Embracing the community’s cultural flair for Cajun and Creole cuisine, the store offers specialty meat items like Cajun-stuffed pork chops and chicken, in addition to products that are either locally grown or “Certified Cajun” Louisiana agricultural product.
The store offers low prices throughout the store with its Super Shockers program, where select non-advertised items are heavily discounted, and through its Wall of Values – an area located near the store’s entrance that features affordable, quality products. The products located in the Wall of Values are displayed on pallets to save on labor, which provides lower operating costs that are passed on to customers through exceptional savings.
“We are pleased to offer exceptional value and great service to our new customers in Winnsboro,” Rayford said. “We look forward to building strong ties with the Winnsboro community, and appreciate all the support we have received so far.”
The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. More special offers will be announced in the weekly grocery ads.

Grand opening celebrations began May 1 for the new Super 1 Foods store located at 9 Fair Avenue. An official ribbon-cutting ceremony was held at 10 a.m. and featured Chamber of Commerce President Dustin Wright and Brookshire Grocery Co. President and CEO Rick Rayford. Super 1 Foods Store Director Josh Black presented donation checks totaling $1,000 each to Franklin Parish High School and Dixie Youth Baseball.

The 48,238-square-foot store opened in November, replacing the former Kaye’s Food Market that was purchased by Brookshire Grocery Co. The store now boasts a completely new look through several upgrades including new exterior signage and paint, new interior paint and modern décor, new carousel check stands and updated bakery and deli departments with new equipment. In addition to fresh bakery and deli services, the store offers a full-service meat department with fresh cuts prepared daily. Embracing the community’s cultural flair for Cajun and Creole cuisine, the store offers specialty meat items like Cajun-stuffed pork chops and chicken, in addition to products that are either locally grown or “Certified Cajun” Louisiana agricultural product.

The store offers low prices throughout the store with its Super Shockers program, where select non-advertised items are heavily discounted, and through its Wall of Values – an area located near the store’s entrance that features affordable, quality products. The products located in the Wall of Values are displayed on pallets to save on labor, which provides lower operating costs that are passed on to customers through exceptional savings.

“We are pleased to offer exceptional value and great service to our new customers in Winnsboro,” Rayford said. “We look forward to building strong ties with the Winnsboro community, and appreciate all the support we have received so far.”

The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. More special offers will be announced in the weekly grocery ads.

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Company News: Kaufman Brookshire’s Receives Renovations


Grand reopening celebrations were hosted March 27 for the recently renovated Brookshire’s Food Store located at 2235 S. Washington. An official ribbon-cutting ceremony was held at 10 a.m. and featured Chamber of Commerce President Anne Glasscock, Kaufman Mayor Dr. William Fortner and Brookshire Grocery Co. Chairman of the Board Brad Brookshire. Brookshire’s Store Director Paul DiBari presented donation checks totaling $1,000 each to the Genesis Center of Kaufman, Kaufman High School and Scurry-Rosser High School.

The 52,680-square-foot store now features a modified storefront and a remote drive-thru pharmacy lane for increased customer convenience. Other upgrades include modern and sleek décor inside the store, polished flooring that reduces the amount of cleaning agents used, new check stands and enhanced lighting. The deli received an all new line-up, including an expanded chef-prepared section, a pizza operation that prepares freshly baked and take-and-bake pizzas, a sushi bar and gourmet olive bar, in addition to a new dining area with free WiFi. The upgraded bakery department now boasts a cake decorating station where customers can view in-progress cakes and other bakery creations. Brookshire’s wine and beer area was expanded to provide customers a wider, more diverse selection of beverages.

“We have been serving the Kaufman community for more than 40 years now, and we are happy to provide an updated, state-of-the-art shopping experience for our valued customers,” Rayford said. “This enhancement has allowed us to expand our selection and offer many new products and services that will allow us to better to serve this community.”

The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. An Apple iPad and 25 reusable grocery bags will be given away each week until April 23 through a sweepstakes customers are entered into by using their Thank You Card. In addition, a free 1,000 yourpoints coupon will be offered to any new or transferred prescriptions filled at Brookshire’s pharmacy. More special offers will be announced in the weekly grocery ads.
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Company News: Brookshire’s Makes Debut In Pottsboro


After months of anticipation, the small community of Pottsboro, Texas, finally has its own grocery store.

The new 37,400-square-foot Brookshire’s Food Store, located at 11205 N. State Highway 289, opened its doors March 20 with a grand opening and ribbon-cutting celebration. The event was emceed by Pottsboro Chamber of Commerce President Bobby Hancock, with Pottsboro Mayor Frank Budra and BGC President and CEO Rick Rayford also in attendance. Charitable donations totaling $1,000 each were presented to Lakeway Christian Community Resale Barn, Visions of Sugar Plums Charitable Foundation and Pottsboro Kids’ Club. The store has created more than 100 new jobs for Pottsboro.

The new supermarket, which includes a fuel center and drive-thru pharmacy, boasts a modern design and many energy-efficient and sustainable features, such as skylights, an automated lighting control system to reduce electricity use, roofing with the highest reflectance rating, and environmentally friendly insulation. Other features include a cutting-edge cooling system that controls refrigerated and frozen foods freezers and coolers, as well as durable, polished concrete flooring that reduces the amount of cleaning agents used.

The store’s bakery provides cakes, cupcakes, cookies, donuts, pastries and a wide variety of breads, in addition to fresh flour tortillas made daily. The deli offers a dining area with free Wi-Fi, and carries gourmet sandwich meats and cheeses, in addition to ready-to-eat foods including rotisserie chicken, fried fish, hamburgers and hot dogs, among other items.

Fresh produce – including organic, locally grown and exotic produce – is also available, and the store’s meat market offers choice and higher grades of beef, along with a wide selection of fresh pork, chicken and seafood products. 

“We are pleased to offer the Pottsboro community a state-of-the-art shopping experience, and we look forward to serving them here for many years,” Rayford said. “Pottsboro is a wonderful, close-knit community that exemplifies the values BGC was founded on, and we are very excited to bring our mission of providing a great food and shopping experience to this area.”

The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. An Apple iPad and 25 reusable grocery bags will be given away each week until April 16 through a sweepstakes customers are entered into by using their Thank You Card. In addition, a free 1,000 yourpoints coupon will be offered to any new or transferred prescriptions filled at Brookshire’s pharmacy. Yourpoints is Brookshire’s exclusive reward program that allows customers to earn points for purchases and redeem them for savings on groceries and fuel by using their ThankYou Card, the store’s frequent shopper program card. More special offers will be announced in the weekly grocery ads.

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Company News: BGC Manufacturing Plants Earn Top Honors in National Competition


East Texas-based Brookshire Grocery Co.’s manufacturing team took top honors March 2 for operations and product quality at the All Star Dairy Association’s annual convention in Ft. Myers, Fla.
The company was honored with Best Sour Cream Award, Best Buttermilk Award, and the “Doc” Lawrence Most Improved Plant Award for its dairy operations. The company also received “Exceeds Industry Standards” honors for the dairy and ice cream plants.

The All Star Dairy Association reviewed some 250 dairy and ice cream plants in 45 states, as well as in Canada and Puerto Rico. The ASDA goes through a rigorous, yearlong process of evaluating plants and products to determine the winners.

“Our manufacturing team produces excellent products that we are proud to serve to our customers and to our families,” said Rick Rayford, BGC president and CEO. “We take the quality and taste of our products very seriously and perform regular audits to ensure the sanitation and safety of our manufacturing plants. The products we offer are top-notch, and we are excited to have them recognized in a national arena.”

BGC Manufacturing has recently introduced new products, including Goldenbrook Farms Greek-Style Frozen Yogurt in blueberry, black cherry chocolate and honey vanilla, Tasty Bakery Red Velvet Brownies, Red Diamond Sweet Raspberry Tea, Red Diamond Lemon Tea and Tasty Bakery Cornbread, available in regular, tomato basil and Southwest flavors.

BGC Manufacturing products can be found in all Brookshire’s and Super 1 Foods stores, as well as FRESH by Brookshire’s, under the Brookshire’s, Goldenbrook Farms, Red Diamond, ValuTime, Full Circle and Tasty Bakery labels. Products include ice cream, frozen yogurt, sour cream, yogurt, ice, bakery items, milk, juice, water, tea and other beverages. Some products are available in natural, organic, low-fat, sugar free and no-sugar added varieties, and all ice cream and dairy products are certified kosher.
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Company Celebrates Four Grand Reopenings in Shreveport


A grand reopening celebration was held Feb. 28 for four Shreveport Brookshire’s Food Stores, with an official ribbon-cutting ceremony conducted at the Brookshire’s located at 5828 Line Avenue. The ribbon-cutting ceremony featured Chamber of Commerce President Dick Bremer and Brookshire Grocery Co. President and CEO Rick Rayford. Brookshire’s store leaders presented donation checks totaling $1,000 each to Byrd High School, Green Oaks High School, Turner Elementary and Shreveport Green.  

The newly renovated Line Avenue Brookshire’s has undergone significant upgrades that now establish the store as Shreveport’s premier supermarket, with the addition of a full-service taco bar, fresh fruit and juice bar, salad and soup bar, cheese station and gourmet olive bar. The store also boasts an expanded sushi bar, a chef-prepared section where customers can select from a variety of entrees, appetizers and side dishes prepared daily the store’s chefs, in addition to a service meat case that is second to none. Another special highlight is the upgraded bakery department that’s now serving freshly made flour, whole-wheat and chipotle tortillas, in addition to a cake decorating station where customers can view in-progress cakes and other bakery creations. The store has also added a new bulk section that offers items like granola, flour, nuts, rolled oats and quinoa, among others.  

The most distinctive addition to the store is its expanded wine department, offering the best selection in Shreveport. With LED lights and simulated wood flooring, this wine destination boasts more than 1,300 varieties from around the world.  

Another exciting element of the store is a new health and wellness section that features items often found exclusively in specialty stores. In fact, Line Avenue is the first Brookshire’s store to offer such an extensive wellness department, with not only an expanded line of health and wellness items, but a customized section for his and her products. 

Other improvements include a new storefront, new check stands, all new flooring, new modernized décor, a new dining area, and a relocated and updated floral section. 

In addition to the Line Avenue store, the Brookshire’s stores located at 3620 Pines Road, 510 Kings Hwy and 3000 N. Market Road were also remodeled, and feature updated storefronts and entries, enhanced lighting and modern and sleek décor. Each store now offers express lanes with carousel-style check-stands for added customer convenience, along with updated bakery, deli and produce departments.
The Brookshire’s at 3620 Pines Road also received an updated pharmacy department with an expanded prescription pick-up area, drop-off area, and a new consultation window. The pharmacy will now offer flu, shingles and pneumonia vaccinations as well. Customers may visit the renovated pharmacy for an opportunity to win a diabetic supply gift bag or a spa gift basket, with the drawing held on March 16.
“We are very excited to offer our Shreveport customers a state-of-the-art shopping experience and look forward to serving them here for many more years,” Rayford said. “These upgraded facilities have allowed us to expand our selection and offer many new products and services, and we look forward to the positive impact it will make on the residents of Shreveport.”
The grand opening festivities will continue throughout the following weeks with special giveaways and promotions announced in the weekly ads.
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Brookshire’s Opens New Store in Joshua


 

Grand opening celebrations began yesterday for the new Brookshire’s Food Store located at 1001 Joshua Station Blvd. The ribbon-cutting ceremony, held Feb. 13., featured Chamber of Commerce President Kim Henderson, Mayor Joe Hollarn and Brookshire Grocery Co. President and CEO Rick Rayford. In addition, Brookshire’s Store Director Daniel Thomas presented donation checks totaling $1,000 each to Elder Elementary, Joshua Education Foundation and Joshua Fire Department.
 
The 37,400-square-foot-store replaces the former Brookshire’s store that has operated at 106 Conveyor Dr. since 2005. Brookshire’s is the first business to open in the new Joshua Station property, and includes a fuel center and a drive-thru pharmacy – two services that were previously unavailable.

The facility includes many energy-efficient and sustainable features, such as skylights, an automated lighting control system to reduce electricity use, roofing with the highest reflectance rating and environmentally friendly insulation. Other features include a cutting-edge cooling system that controls refrigerated and frozen foods freezers and coolers, as well as durable, polished concrete flooring that reduces the amount of cleaning agents used.

In addition, the bakery department now offers a wider variety of products, while the deli features a dining area with free Wi-Fi.

“We are very excited to offer the Joshua community a state-of-the-art shopping experience and look forward to serving them here for many years,” Rayford said. “This new facility will allow us to expand our selection and offer many new products and services, and we look forward to the positive impact it will make on the residents of Joshua.”  

The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. A total of eight Apple iPads and 50 reusable grocery bags will be given away by March 13 through a sweepstakes customers are entered into by using their Thank You Card. In addition, a free 1,000 yourpoints coupon will be offered to any new or transferred prescriptions filled at Brookshire’s pharmacy. More special offers will be announced in the weekly grocery ads.

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BGC joins EPA’s GreenChill Partnership


Brookshire Grocery Co. recently became one of a select number of grocery retailers nationwide to join the U.S. Environmental Protection Agency’s GreenChill partnership. By joining GreenChill, BGC pledges to go beyond regulatory requirements to protect the ozone layer and combat climate change. BGC is committed to sustainability, and this partnership will strengthen the company’s ability to protect consumers’ health and the environment.

According to the EPA, a typical supermarket leaks some 1,000 pounds of harmful refrigerant gas into the atmosphere each year. By joining GreenChill, BGC will work to reduce those emissions by continuing to transition to environmentally friendlier refrigerants, reduce the amount of refrigerant used and adopt green refrigeration technologies, strategies and practices. Companies that partner with GreenChill have refrigerant emissions rates that are approximately 50 percent lower than the national average.

“This partnership will help us reduce harmful refrigerant emissions, protect the ozone layer, cut costs for supermarkets and consumers, and protect our health and the environment,” said Keilly Witman, GreenChill manager for the EPA.

“We continue to explore ways to positively impact the environment,” said Rick Rayford, BGC President and CEO. “This pledge demonstrates our ongoing effort to provide our customers with more than just a great place to shop. We are committed to the safety of our communities and our environment, and believe this partnership will help us exceed standard business practices and be responsible environmental stewards.”

EPA’s GreenChill partnership works with supermarkets to reduce refrigerant emissions and decrease their impact on the ozone layer and climate change. For more information on EPA’s GreenChill partnership, including its store certification program, please visit www.epa.gov/greenchill. 

 

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Brookshire’s project in Ennis is now official


Work’s already begun, but a groundbreaking made it official. A new 37,400-square-foot Brookshire’s at 2300 West Ennis Avenue is about to go up and is expected to open in early summer 2013.

Special features will include a fuel center and a pharmacy with a drive-through window. A crowd of excited Ennis officials and business leaders joined Brookshire’s executives at the seven-acre site to talk about store plans and pose for a ceremonial photograph.



BGC shows support during “Turn Tyler Pink Day”


Corporate employees showed support for women battling cancer by wearing pink on Tuesday, October 9. Many participants purchased shirts from the Tyler Fire Department, which organizes “Turn Tyler Pink Day” each year. Proceeds from the shirt sales benefit local cancer organizations including Susan G. Komen For The Cure, American Cancer Society and Tyler Fire Fighters CARE.



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