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Company News: Remodeled Brookshire’s in Tyler celebrates grand reopening


Remodeled Brookshire’s in Tyler celebrates grand reopeningTYLER, Texas, July 8, 2015 – A grand reopening celebration began today at the remodeled Brookshire’s Food Store, located at 2020 Roseland Boulevard in Tyler. The official ribbon-cutting ceremony featured Chamber of Commerce COO Henry Bell and Brookshire Grocery Co. President and CEO Rick Rayford. Store Director Eric Kosmer also presented charitable donations to Good Shepherd School, Hogg Middle School and Bishop T.K. Gorman Catholic School.

With the addition of 1,100 square feet, the supermarket’s renovations reflect a modern design throughout, beginning outside with a new storefront and a single, relocated entrance. Other cosmetic updates include new interior and exterior signage, paint, lighting and décor, along with many energy-efficient and sustainable features such as polished concrete flooring and an automated lighting control system for refrigerated and freezer cases. The store also received new check stands, new customer restrooms and a new fleet of shopping carts.

Departments throughout the store were updated to feature an expanded variety of products and services. In produce, customers can find more organic selections, as well as fresh-cut fruits and vegetables and freshly squeezed juices. The renovated bakery offers tortillas and bolillo rolls baked in-store daily, along with custom cakes for all occasions. In the deli, customers can select from several convenient, ready-to-eat meal options and get gourmet deli meats and cheeses sliced to order. The freshest cuts of meat and seafood are available at the full-service market counter, with custom cuts available upon request. An expanded variety of fine wines and craft beers are available in the relocated beer and wine section. Additionally, the store offers more gluten-free products and an increased variety of health foods and supplements. A self-serve bulk section will also soon be installed.

Brookshire’s updated pharmacy will continue to fill name-brand and generic prescriptions, while offering a full selection of non-prescription medicines and health and personal care products. The generic prescription program provides savings on 30-, 60- and 90-day generic prescriptions.

All BGC stores feature the NuVal nutritional scoring system, which scores food on a scale of 1 to 100. The higher the NuVal score, the better the nutrition. Customers can use this at-a-glance program to easily determine the overall nutritional value of products and make informed decisions.

“We opened our first store in 1928 here in Tyler, and we are proud to continue providing our customers with an even better food and shopping experience in a modern, updated facility that has been an integral part of the Bergfeld Center for more than 50 years,” Rayford said. “These renovations have allowed us to expand our product offerings, and we are excited to continue serving our customers here for many years to come.”

The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. From July 8-12, the first 500 customers will receive a free item coupon each day starting at 8 a.m. On Fridays, Saturdays and Sundays through July 26, customers who spend $100 or more in a single transaction will receive 1,000 bonus yourpoints (some exclusions apply). In addition, customers who fill new or transferred prescriptions at Brookshire’s pharmacy through Oct. 14 will receive 1,000 free yourpoints. More special offers will be featured in the weekly grocery ads.

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Company News: Chandler Brookshire’s kicks off grand reopening events


Chandler Brookshire’s kicks off grand reopening eventsCHANDLER, Texas, July 8, 2015 – An official ribbon-cutting ceremony today marked the beginning of the grand reopening celebration at the remodeled and expanded Brookshire’s Food and Pharmacy in Chandler. Mayor Libby Fulgham, Chamber of Commerce Executive Director Rick Ford and Brookshire Grocery Co. President and CEO Rick Rayford addressed the crowd at the ceremony, and Store Director Mike Wilson also presented charitable donations to God’s Open Hands, Chandler Elementary and the Chandler Volunteer Fire Department.

The supermarket reflects a modern design throughout, beginning outside with a new storefront and a single, relocated entrance. Other cosmetic updates include new interior and exterior signage, paint, lighting and décor, along with many energy-efficient and sustainable features such as polished concrete flooring and an automated lighting control system for refrigerated and freezer cases. The new fuel center, which opened in November, allows customers to redeem yourpoints for discounts on gas, while new check stands, new customer restrooms and a new fleet of shopping carts provide additional customer convenience.

More than 10,000 square feet was added to the facility to allow for the expansion of several departments, which now feature a wider variety of products and services. In produce, customers can find more organic selections, as well as fresh-cut fruits and vegetables. The renovated bakery offers tortillas and bolillo rolls baked in-store daily, along with custom cakes for all occasions. In addition to a new seating area to dine in-store, the deli offers customers several ready-to-eat meal options, gourmet deli meats and cheeses sliced to order and a new olive bar. The freshest cuts of meat and seafood are available at the full-service market counter, with custom cuts available upon request. An expanded variety of fine wines and craft beers are available in the updated beer and wine section. Additionally, the store offers more gluten-free products.

Brookshire’s updated pharmacy now features a drive-thru window for customer convenience. The pharmacy will continue to fill name-brand and generic prescriptions, while offering a full selection of non-prescription medicines and health and personal care products. Brookshire’s generic prescription program provides savings on 30-, 60- and 90-day generic prescriptions.

In addition, all BGC stores feature the NuVal nutritional scoring system, which scores food on a scale of 1 to 100. The higher the NuVal score, the better the nutrition. Customers can use this at-a-glance program to easily determine the overall nutritional value of products and make informed decisions.

“We are proud to invest in the Chandler community and provide our customers with an even better food and shopping experience here,” Rayford said. “The new fuel center and additional 10,000 square feet have allowed us to expand our product offerings and services, and we are excited to continue serving our customers in Chandler for many years to come.”

The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. From July 8-12, the first 500 customers will receive a free item coupon each day starting at 8 a.m. On Fridays, Saturdays and Sundays through July 26, customers who spend $100 or more in a single transaction will receive 1,000 bonus yourpoints (some exclusions apply). In addition, customers who fill new or transferred prescriptions at Brookshire’s pharmacy through Oct. 14 will receive 1,000 free yourpoints. More special offers will be featured in the weekly grocery ads.

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Company News: Traci George named a ‘Top Woman in Grocery’


Traci George named a ‘Top Woman in Grocery’TYLER, Texas, June 24, 2015 – Traci George, a pharmacy zone manager for Brookshire Grocery Company, was recently recognized as a “Top Woman in Grocery” by Progressive Grocer magazine.

Now in its ninth year, the Top Women in Grocery awards program recognizes leading women in the retail food industry for their strong leadership and influence in their companies and for their community involvement. Winners are named in three categories: Senior-Level Executives, Rising Stars and Store Managers. George was recognized in the Rising Stars category.

A 20-year BGC employee, George supervises pharmacies in 23 East Texas stores, ensuring compliance with government regulations and company policies and procedures.

George holds a bachelor’s degree in pharmacy from the University of Texas at Austin and a bachelor’s in life sciences from University of Texas of the Permian Basin. She is also a member of the Texas Pharmacy Association and is a Blue and Gold Officer for the U.S. Naval Academy. George and her husband, Clint, have two sons, Nathan and Jacob.

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Company News: Shreveport Produce Manager Receives National Accolades


Shreveport Produce Manager Receives National AccoladesSHREVEPORT, Louisiana, June 17, 2015 – Brad Johnston, produce manager at Brookshire’s located at 5828 Line Avenue, was recently named a Retail Produce Manager of the Year by the United Fresh Produce Association.

A 10-year Brookshire Grocery Co. employee, Johnston was among the 25 national winners recognized June 8-10 at the UFPA’s trade show in Chicago.

UFPA’s Retail Produce Manager Awards Program honors exceptional produce managers from across the United States and Canada who consistently focus on increasing the sales and consumption of fresh fruits and vegetables.

This marks the 10th consecutive year that a BGC employee has been honored with this award.

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Company News: BGC’s Glenn Terrell Competes in National Cooking Showdown


BGC’s Glenn Terrell Competes in National Cooking ShowdownTYLER, Texas, June 17, 2015 – Glenn Terrell, corporate executive chef for Brookshire Grocery Company, was one of 15 national finalists who competed June 10 in the Food Marketing Institute’s 2015 Supermarket Chef Showdown in Chicago.

Terrell was among the 95 chefs from supermarkets throughout the United States who submitted nearly 300 recipes for consideration in this year’s competition. Categories included Breakfast to Go, Holiday Party Platters, Ethnic Dishes, Affordable Family Meals and Desserts.

Terrell competed with two other finalists in the desserts category, preparing his recipe for “Texas Buttermilk Panna Cotta.” Ultimately, a chef from Iowa-based grocery chain Hy-Vee, Inc. was named the category winner.

The Supermarket Chef Showdown was created in 2012 by the Food Marketing Institute to spotlight the culinary talents of chefs who are driving fresh-prepared food trends.

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Company News: Tickets for 5th Annual Futbol de las Rosas on sale


TYLER, Texas, June 8, 2015 – Get ready, East Texas soccer fans. The fifth annual “Futbol de las Rosas” is coming June 20 to Trinity Mother Frances Rose Stadium in Tyler, thanks to sponsors Super 1 Foods, Brookshire’s, the Tyler Hispanic Business Alliance and several national vendors.

Two Sub20 soccer teams from Mexico – Club Leon de Guanajuato and Tigres de Monterrey – will face off in the international soccer exhibition, which draws thousands of fans annually from throughout East Texas and surrounding areas.

Advanced tickets are on sale now at participating Super 1 Foods stores in Tyler, Longview, Mt. Pleasant and Marshall. General admission is $12 for ages 6 and up, or group tickets in bundles of five can be purchased for $35 (a $25 savings). Children ages five and under receive free admission. Tickets may also be purchased at the doors, but quantities are limited.

Kick-off for the premier game is set for 6:30pm, with doors opening at 3:30pm for special pre-game entertainment including games, activities, product samples and door prize drawings. In addition, a game featuring two local Hispanic soccer leagues – the Tyler Jaguars and FC Tyler – will kick off at 4pm.

For more information on the exhibition, including ticket sales and pre-game store events, visit your local Super 1 Foods or Super 1 Foods Tickets page.

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Company News: BGC wins national awards for dairy products


TYLER, Texas, June 5, 2015 – Brookshire Grocery Co.’s dairy and ice cream plants recently took top honors for operations and product quality at the All Star Dairy Association’s annual convention in Tuscon, Arizona.

The company received the Best Buttermilk Award for its Brookshire’s brand buttermilk, Most Improved Plant honors for its dairy plant, and Exceeds Industry Standards for both its dairy and ice cream/culture plants.

“Our manufacturing team produces excellent products that we are proud to serve to our customers and families,” said Rick Rayford, BGC president and CEO. “We are excited that they are getting national recognition for the hard work they do.”

Through a rigorous, yearlong process, the All Star Dairy Association reviewed approximately 250 dairy and ice cream plants in 45 states, as well as in Canada and Puerto Rico, to deter­mine the winners.

Products manufactured by BGC are produced in Tyler and can be found in all Brookshire’s and Super 1 Foods stores, as well as at FRESH by Brookshire’s. Brands include Goldenbrook Farms, ValuTime and Full Circle labels. Products include ice cream, frozen yogurt, sour cream, yogurt, ice, bakery items, milk, juice, water, tea and other beverages. Some products are available in natural, organic, low-fat, sugar-free and no-sugar-added varieties. All ice cream and dairy products are certified kosher.

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Company News: BGC announces Earth Day recycling campaign results


TYLER, Texas, June 5, 2015 – Some 3,750 trees will be planted in the Lost Pines Forest near Bastrop, Texas, as a result of Brookshire Grocery Company’s special plastics recycling campaign conducted April 20-26.

More than 125,000 pounds of plastic bags, bottles and jugs were collected for recycling during this weeklong event, which was hosted at all Brookshire’s and Super 1 Foods stores in Texas, Louisiana and Arkansas, along with FRESH by Brookshire’s in Tyler. All recycling revenue from the collected plastic was donated to the Arbor Day Foundation to help with the recovery of the portions of Lost Pines Forest that was burned in the wildfires of 2011.

As a result, more than 20 acres of trees will be planted, and more than 1.8 million water bottles and 182,000 gallon jugs have been diverted from landfills, where they would have spent up to the next 450 years decomposing.

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Company News: Brookshire’s in Minden officially reopens after renovations


Brookshire’s in Minden officially reopens after renovationsMINDEN, Louisiana, May 21, 2015 – Grand reopening activities began today at the remodeled Brookshire’s in Minden, located at 205 Homer Road. Mayor Tommy Davis, Chamber of Commerce President Jerri Ray de Pingré and Brookshire Grocery Co. Chairman of the Board Brad Brookshire addressed the crowd at the official ribbon-cutting ceremony. Store Director Mark Sandefur also presented charitable donations to the United Christian Association Program, Minden High School and St. Jude Children’s Research Hospitals.

Renovations began in October on the now 31,690-square-foot store, which included the addition of 330 square feet to allow for a new storefront and relocated entrance, new customer restrooms, a new customer service office and a new employee training room. Several departments throughout the store were also updated including the bakery, which features freshly baked breads and custom cakes, and the deli, where customers will find an expanded gourmet cheese case, convenient ready-to-eat meals and quality deli meats and cheeses sliced to order. The expanded produce department now features a wide variety of organic items and fresh locally grown produce, along with fresh-cut fruits and vegetables. In the market, customers can purchase meat that is cut fresh daily, with special cuts available upon request.

Other improvements include new paint, décor and signage, new check stands, a new floral display area and environmentally friendly features such as polished concrete flooring, which requires fewer cleaning agents, and an automated lighting control system.

The Minden location, along with all other Brookshire’s and Super 1 Foods stores, also features the NuVal nutritional scoring system. With NuVal, thousands of items throughout the store are scored on a scale of 1 to 100. The higher an item’s NuVal score, the better the nutrition. Customers can use this at-a-glance program to easily determine the overall nutritional value of products and make informed decisions.

“Brookshire’s has served the Minden community since 1997, and we are proud to invest in updating this facility to better serve our customers,” said Rick Rayford, BGC president and CEO. “We are excited about our increased product offerings and services and hope to provide the residents here an even better food and shopping experience for many years to come.”

The grand opening festivities will continue throughout the following weeks with special promotions. Through May 24, the first 500 customers will receive a free item coupon each day starting at 8am. In addition, for a limited time customers can earn $5 off their grocery purchase of $50 or more in a single transaction (some exclusions apply). More special offers will be featured in-store, in the weekly grocery ads and via email.

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Company News: BGC departs Monday for 10th Heroes Flight


BGC departs Monday for 10th Heroes FlightTYLER, Texas, May 20, 2015 – Brookshire Grocery Co. is gearing up to escort a group of 30 World War II and Korean War veterans to Washington, D.C., May 25-28 on its 10th Heroes Flight.

Provided by BGC at no cost to those selected for the trip, the Heroes Flight is designed to recognize WWII and Korean War veterans for their service and sacrifices and allows them to see the memorials built in their honor. Twenty BGC employees will also accompany the group as guardians.

In addition to visiting the WWII and Korean War memorials, the group will also be led on a guided tour of the U.S. Capitol by Rep. Louie Gohmert (R-Texas). The veterans will also get to participate in the Changing of the Guard at Arlington National Cemetery. Other points of interest will include the Washington Monument and the Air and Space Museum, along with the U.S. Marines, Navy, Air Force, Lincoln, Vietnam, Franklin D. Roosevelt and Martin Luther King Jr. memorials.

Once this trip is completed, BGC will have taken more than 300 WWII veterans to Washington, D.C, since establishing the Heroes Flight program in 2010.

“While we can never truly repay these heroes for the sacrifices they made to defend our freedoms, the Heroes Flight trips are just one way we can express our sincere gratitude,” said Rick Rayford, BGC president and CEO. “Most of the veterans have never had a chance to see their memorials, and we are thrilled to be able provide this opportunity once again for such a deserving group of people.”

Veterans selected for this trip are from towns throughout East Texas including Big Sandy, Bullard, Gilmer, Grand Saline, Henderson, Jefferson, Longview, Mineola, Omaha, Pittsburg, Rusk, Tyler, Van and Wills Point. A veteran from Shreveport, Louisiana, will also be participating.

A send-off event will begin at 12:15pm Monday at FRESH by Brookshire’s, located at 6991 Old Jacksonville Highway in Tyler. Hot dogs and chips will be provided. The group is scheduled to return to FRESH on Thursday around 3:45pm The community is invited to send-off and welcome home the veterans.

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The products mentioned in “Share, the Brookshire’s Blog” are sold by Brookshire Grocery Company, DBA Brookshire’s . Some products may be mentioned as part of a relationship between its manufacturer and Brookshire’s.

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