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Product Talk: Scratch-Made Cake

A catch phrase that is often floated when we talk about great tasting foods is ‘scratch made.’  This phrase is believed to have originated from the British, so say the folks at  They go on to note that when ‘scratch’ is used in say, cooking – it means using ordinary ingredients that have not been pre-mixed or specially processed.  Probably everyone loves talking about that special cake recipe that someone in their family made on special occasions that was, yes, made from scratch.  The taste, texture and most importantly – the flavor, was something that didn’t taste – ‘store bought,’ (another widely used phrase). 

Since we operate almost 150 bakeries – in grocery stores, we sell lots of ‘store bought’ cakes (and they’re really good!)  However, we set about the task of offering a ‘scratch’ made cake that was also ‘all natural.’  (I talked about all-natural in my blog posting in May)  We were fortunate enough to partner with a bakery in Oakland, California that makes their cakes will all-natural ingredients that are baked from ‘scratch’ – no mixes or bases, just ingredients!

The end result of our journey to offer some scratch-made cakes was four very flavorful varieties!  We now have Chocolate, Lemon, Mocha, and my all-time absolute favorite – Carrot!  As an aside, the Carrot Cake has an awesome cheese cream icing, tons of carrots, butter, walnuts and vanilla extract – making what is one – oh so good cake!   The other flavors are off the charts as well, but in case I didn’t mention it – the carrot is incredible!  I invite you to stop by one of our bakeries and try a scratch cake – from one of our stores, which by the way, are a fun place to shop.

Dine In: Peanut Butter Cup Cupcakes

Have you noticed lately the new craze is cupcakes? You are seeing cupcakes at parties, weddings and you can even find specialty cupcake shops.

 Instead of going to buy someone a cupcake for a gift, why not personalize it and make it yourself. Here is a cupcake recipe that any chocolate lover would enjoy!


Peanut Butter Cup Cupcakes
Serves: 24
Prep time: 20 minutes         Cook time: 20 minutes

1/2 cup boiling water
4 oz. dark chocolate
2 cups cake flour
1/4 cup unsweetened cocoa powder
1 tsp baking soda
1/2 tsp salt
2 cups sugar
1 cup (2 sticks) unsalted butter, soften
4 eggs
1 tsp vanilla
1 cup buttermilk
1 cup peanut butter
1/2 cup heavy cream 


Preheat the oven to 350°F. Bring water to a boil. In a heat safe bowl, pour boiling water over dark chocolate. Stir until smooth. In a medium bowl, combine flour, cocoa, baking soda, and salt. In a large bowl, combine sugar and butter. Beat well. Add eggs. Once mixed well combine chocolate, vanilla, and butter mix. Alternating between flour mixture and buttermilk add to batter. Pour batter until 3/4 full into cupcake pan. Cook for 20 minutes. Cool for 10 minutes. While cooling, in a medium bowl, combine peanut butter and heavy cream. Once cupcakes are cool, cut the tops off, add some of the peanut butter frosting, and replace the top. Frost the tops of the cupcakes with peanut butter frosting.

Nutritional Information:  Calories per Serving: 285, Fat: 17g (Saturated Fat 8g), Cholesterol: 56mg, Sodium: 232mg, Carbohydrates: 31g, Fiber: 1g, Protein: 6g.



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Posted in: Bakery, Cooking, Dine In

Product Talk: All Natural

We often hear of food products that are labeled or advertised as being ‘all natural.’  What exactly does ‘all natural’ mean?  According to the folks at, ‘all natural’ refers to products that are “minimally processed and contain no artificial colors, flavorings, preservatives or sweeteners.”  That was our goal when we went about the task of developing an all natural bread line for our bakery department.  We wanted to offer our customers high quality bread, without all of the preservatives, which was loaded with flavor.  To accomplish this task, we partnered with a bakery, which was founded in the Lombardia region of Italy in the early 1970’s. Although it took a little over a year to reach our goal, we finally got the job done!  The end result is a family of breads and rolls that are – get this: all-natural, preservative-free, non-fat, trans fat-free, GMO-free and iron rich!  Yep, that translates to some great tasting breads and rolls!

As we speak, we now offer a very flavorful, all-natural line of bakery breads under our Full Circle brand.  To make it fun, we have a slew of varieties such as Multigrain, Rosemary, Rustic Italian and my favorite – Ciabatta (an Italian word meaning ‘carpet slipper’ – named because of its shape!)  We also have baguettes, demi-bagettes and Ciabatta rolls to complement a wide range of meals. 

I invite you to try our Full Circle bread and rolls and let us know what you think!  We’re planning on expanding the line using other flavors, so please let us know what other varieties you would like to see!

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The products mentioned in “Share, the Brookshire’s Blog” are sold by Brookshire Grocery Company, DBA Brookshire’s . Some products may be mentioned as part of a relationship between its manufacturer and Brookshire’s.

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