In-Store Demos

In-store demos are one of the most successful forms of marketing, with demos boosting new product sales by as much as 50 percent. They create excitement in the stores and get your product in the hands of customers who may otherwise never try them! Brookshire's utilizes professional demonstration agencies to represent your product in our stores. We work with you to convey the message you want to our consumers.

While we provide a turnkey event with our demonstration agency, if a vendor chooses to go through a national marketing agency, we require that the sales representative contact our CATEGORY MANAGER for approval of the program.  The CATEGORY MANAGER will then either contact or direct the vendor to contact the DEMONSTRATION COORDINATOR to set up and coordinate the demo(s). All details need to be finalized before it is turned over to the national marketing agency. The chain access fee for utilizing our store through a national marketing agency (not including our agency fee) is $30 per store per demo. The national marketing agency will then work with our DEMO COORDINATOR to set up and coordinate the demo(s).

There will be a variety of demo events throughout the year focusing on holidays, re-grand openings and grand openings. Brookshire Grocery Company desires to make in-store demos as successful as possible. Our goal is to have a program that is safe, quality oriented and promotes sales. If at any time you need assistance with any questions or problems regarding demos, please do not hesitate to email Demo_Coordinator@brookshires.com.

How to Schedule a Demo

All demos must be scheduled through Brookshire Grocery Company's Demo Coordinator. If your company uses a marketing/promotions company, they must work in conjunction with our Demo Coordinator.

1. Complete Demo Request Form On-Line.

2. Submit Demo Request Form.

3. You will receive a Confirmation E-mail for your records.

 

Demo Charges

The price for a demo is $110 for a six-hour demo. Additional charges will be added for any demo supply cost, such as product sampled, napkins, cups, etc. Shipping charges that occur for the demo (if necessary) will be additional.

Cancellation Fees

Full program reschedule or cancellation of twenty stores or more, $15 per store; cancellation five days or less before demo, $20 per store; cancellation of two days or less before demo, $25 per store.

To schedule a Demo, your organization will need to complete and submit our on-line Demo Request Form.

Please contact your BGC Category Manager to get started.