Ashdown, Ark., Nov. 17, 2015 – Brookshire’s 2015 ExtraPoint program has come to a close, and Ashdown High School has won $10,000 after being named one of three grand-prize winners in the program’s text contest.
This year, schools and stores were separated into three divisions—Red, White and Blue—to ensure schools have better odds of winning by only competing with those similar in size. At the end of the program, the school that received the most text entries in each division wins a $10,000 grand prize. There is also a $5,000 runner-up prize for each division.
In addition to receiving a $1,000 donation at a home football game, each participating school was designated a specific keyword, which was advertised on signage in Brookshire’s stores and on the sidelines at football games. From Aug. 26-Oct. 27, customers could text the keyword once a day to “43101” to enter their school for a chance to win. Ashdown had more than 13,000 entries during the contest.
Through the ExtraPoint program, Brookshire’s donated more than $160,000 to 119 local high schools throughout Texas, Louisiana and Arkansas at football games throughout the season.