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Company News: Brookshire’s Makes Debut In Pottsboro


After months of anticipation, the small community of Pottsboro, Texas, finally has its own grocery store.

The new 37,400-square-foot Brookshire’s Food Store, located at 11205 N. State Highway 289, opened its doors March 20 with a grand opening and ribbon-cutting celebration. The event was emceed by Pottsboro Chamber of Commerce President Bobby Hancock, with Pottsboro Mayor Frank Budra and BGC President and CEO Rick Rayford also in attendance. Charitable donations totaling $1,000 each were presented to Lakeway Christian Community Resale Barn, Visions of Sugar Plums Charitable Foundation and Pottsboro Kids’ Club. The store has created more than 100 new jobs for Pottsboro.

The new supermarket, which includes a fuel center and drive-thru pharmacy, boasts a modern design and many energy-efficient and sustainable features, such as skylights, an automated lighting control system to reduce electricity use, roofing with the highest reflectance rating, and environmentally friendly insulation. Other features include a cutting-edge cooling system that controls refrigerated and frozen foods freezers and coolers, as well as durable, polished concrete flooring that reduces the amount of cleaning agents used.

The store’s bakery provides cakes, cupcakes, cookies, donuts, pastries and a wide variety of breads, in addition to fresh flour tortillas made daily. The deli offers a dining area with free Wi-Fi, and carries gourmet sandwich meats and cheeses, in addition to ready-to-eat foods including rotisserie chicken, fried fish, hamburgers and hot dogs, among other items.

Fresh produce – including organic, locally grown and exotic produce – is also available, and the store’s meat market offers choice and higher grades of beef, along with a wide selection of fresh pork, chicken and seafood products. 

“We are pleased to offer the Pottsboro community a state-of-the-art shopping experience, and we look forward to serving them here for many years,” Rayford said. “Pottsboro is a wonderful, close-knit community that exemplifies the values BGC was founded on, and we are very excited to bring our mission of providing a great food and shopping experience to this area.”

The grand opening festivities will continue throughout the following weeks with special giveaways and promotions. An Apple iPad and 25 reusable grocery bags will be given away each week until April 16 through a sweepstakes customers are entered into by using their Thank You Card. In addition, a free 1,000 yourpoints coupon will be offered to any new or transferred prescriptions filled at Brookshire’s pharmacy. Yourpoints is Brookshire’s exclusive reward program that allows customers to earn points for purchases and redeem them for savings on groceries and fuel by using their ThankYou Card, the store’s frequent shopper program card. More special offers will be announced in the weekly grocery ads.

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