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Product Talk: Whole grains and General Mills


A new year often prompts us to make new pledges about living better and eating better – but we all know how hard those promises are to keep out in the real world.

So here’s some help, from some products that are probably already on your family’s table, Big G Cereals from General Mills.

Big G cereals include many favorite brands, such as Wheaties, Chex, Cheerios, Fiber One and Lucky Charms. Most cereals are already a low-fat, healthy breakfast option, but over the past few years, General Mills has been working hard to improve the nutritional content of their cereals. They’re boosting the whole grain content, lowering sugar, decreasing sodium, and adding ingredients with health benefits.

For instance:

  • All General Mills Big G Cereals now list whole grains as the first ingredient, and contain more whole grain than anything else. This is in keeping with a USDA recommendation that consumers look for products that list “whole grain” as the first ingredient listed on the nutrition information panel.
  • All Big G cereals advertised to children – like Trix, Reese’s Puffs and Cookie Crisp – now have 10 grams of sugar or less per serving. This reflects an ongoing effort to reduce sugar content in these products over the past five years. There has been an average sugar reduction of 14 percent on Big G kids’ cereals since 2007; some cereals have had their sugar content reduced by up to 28 percent. What’s more, General Mills continues these efforts, and is committed to reaching single-digit sugar levels on all its cereals advertised to children under age 12. And somehow, they’ve done this while maintaining the flavor and texture you and your children enjoy.
  • All Big G kid cereals provide a good source of calcium and many other vitamins, along with at least 8 grams of whole grain in every serving.

Why is this important to you? Well, you already know the importance of lowering your sugar consumption, and taking in the recommended allowance of vitamins and minerals. But whole grains are increasingly recognized as an important factor in healthy eating, and most Americans don’t eat enough.

Simply put, whole grain means the complete grain. When grains are refined, as in white flour, the bran and germ are removed, so you don’t get their nutritional benefits, which include B vitamins, antioxidants, and fiber.

Recent USDA recommendations suggest adults should get about 48 grams of whole grains daily – which means whole grains should make up about half of all the breads, cereals and other such products you consume.

That sounds like a lot. But when you consider that a bowl of Big G cereal has at least 8 grams of whole grains – and often as much as 16 – you can get a good start on that daily requirement just by eating breakfast. And suddenly, that New Year’s resolution to eat better doesn’t seem quite so impossible.


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