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Product Talk: Orville Redenbacher Lives!


There really was an Orville Redenbacher. That wasn’t just a funny name that some marketing guys dreamed up to sell popcorn.

If you’re old enough, of course, you already probably knew that, because you remember the TV commercials ol’ Orville used to make in the ‘70s and ‘80s, wearing his trademark bowtie and glasses and talking a mile a minute about popcorn. He really was an Indiana popcorn farmer, who had started out as a popcorn-obsessed kid and then set out to develop the world’s best, fluffiest popcorn. He launched his self-named company in the 1970s, and the rest was TV, and grocery store, history.

Mr. Redenbacher passed on about 15 years ago, but the popcorn brand he started is still one of the best-loved in the U.S.  And just like the entrepreneur who started it, the brand keeps managing to reinvent one of our favorite snacks – with new ideas like their single-packet Flavors.

These flavor singles come in three varieties –Extra Cheese, White Cheddar, and, taking a cue from a popular potato chip flavor, Sea Salt and Vinegar. Each comes with a separate seasoning packet, so you can decide if you want just a light sprinkle of seasoning or an intense flavor. And, because they are sold individually, not in a multi-pack box, you can try all three, or stock up on each family member’s favorite flavor.

The new flavors join a big lineup of Orville Redenbacher’s products, including microwave popcorn in kettle corn, caramel corn, nacho cheese,movie-theater butter, and light varieties.

I understand why Orville’s popcorn has such staying power – it really is good, popping up big and fluffy and with few inedible widows, and with true, bright flavors.

And, of course, it’s benefited from our growing awareness that when it comes to snacks, popcorn is a pretty healthy choice. It’s a whole grain, so it delivers more fiber than the average salty snack food. And years ago, Orville Redenbacher’s ditched the trans fats and lowered the salt content in its leading variety.  So you don’t have to feel guilty about indulging. Seems that even back in the day, Orville Redenbacher was really onto something.

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Posted in: Kids, Product Talk

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