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Product Talk: Scratch-Made Cake


A catch phrase that is often floated when we talk about great tasting foods is ‘scratch made.’  This phrase is believed to have originated from the British, so say the folks at phrases.org.  They go on to note that when ‘scratch’ is used in say, cooking – it means using ordinary ingredients that have not been pre-mixed or specially processed.  Probably everyone loves talking about that special cake recipe that someone in their family made on special occasions that was, yes, made from scratch.  The taste, texture and most importantly – the flavor, was something that didn’t taste – ‘store bought,’ (another widely used phrase). 

Since we operate almost 150 bakeries – in grocery stores, we sell lots of ‘store bought’ cakes (and they’re really good!)  However, we set about the task of offering a ‘scratch’ made cake that was also ‘all natural.’  (I talked about all-natural in my blog posting in May)  We were fortunate enough to partner with a bakery in Oakland, California that makes their cakes will all-natural ingredients that are baked from ‘scratch’ – no mixes or bases, just ingredients!

The end result of our journey to offer some scratch-made cakes was four very flavorful varieties!  We now have Chocolate, Lemon, Mocha, and my all-time absolute favorite – Carrot!  As an aside, the Carrot Cake has an awesome cheese cream icing, tons of carrots, butter, walnuts and vanilla extract – making what is one – oh so good cake!   The other flavors are off the charts as well, but in case I didn’t mention it – the carrot is incredible!  I invite you to stop by one of our bakeries and try a scratch cake – from one of our stores, which by the way, are a fun place to shop.


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