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Product Talk: All Natural


We often hear of food products that are labeled or advertised as being ‘all natural.’  What exactly does ‘all natural’ mean?  According to the folks at Tender-Living.com, ‘all natural’ refers to products that are “minimally processed and contain no artificial colors, flavorings, preservatives or sweeteners.”  That was our goal when we went about the task of developing an all natural bread line for our bakery department.  We wanted to offer our customers high quality bread, without all of the preservatives, which was loaded with flavor.  To accomplish this task, we partnered with a bakery, which was founded in the Lombardia region of Italy in the early 1970’s. Although it took a little over a year to reach our goal, we finally got the job done!  The end result is a family of breads and rolls that are – get this: all-natural, preservative-free, non-fat, trans fat-free, GMO-free and iron rich!  Yep, that translates to some great tasting breads and rolls!

As we speak, we now offer a very flavorful, all-natural line of bakery breads under our Full Circle brand.  To make it fun, we have a slew of varieties such as Multigrain, Rosemary, Rustic Italian and my favorite – Ciabatta (an Italian word meaning ‘carpet slipper’ – named because of its shape!)  We also have baguettes, demi-bagettes and Ciabatta rolls to complement a wide range of meals.

I invite you to try our Full Circle bread and rolls and let us know what you think!  We’re planning on expanding the line using other flavors, so please let us know what other varieties you would like to see!

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