Bruce Glenn Brookshire, chairman emeritus, died Friday, April 16, 2010.
Affectionately known as the “Prune Peddler,” Brookshire was born Dec. 3, 1928, to the late W.T. and Louise Brookshire, the founders of today’s Brookshire Grocery Co.
1n 1950 Brookshire interrupted his education at the University of Texas in Austin to come home to Tyler to work alongside his father in the grocery business. There were 10 stores when he joined the family business.
After his father’s death, Brookshire became the company’s Chairman of the Board. During his 30 years as Chairman, Brookshire’s vision and leadership saw the company grow to more than 150 stores in three states, Texas, Louisiana and Arkansas.
Brookshire’s magnetic personality and infectious smile were well known to all employees, whom he referred to as “partners.” His slogans are well-known throughout the company and include, “We have a SMILE in store for you”, “Pay obsessive attention to each customer”, and “We don’t sell just food, we sell warm, friendly, courteous customer service.”
Brookshire was an avid outdoorsman and also contributed to many charitable efforts. He received the Boy Scouts of America, East Texas Area Council’s first Distinguished Citizen Award in 1992. He was also honored by the United Way, the East Texas Peace Officers Association, Salvation Army, American Cancer Society, and many others.
Brookshire is survived by his wife, Carrie, son Tim and his wife, Michelle, son Britt and his wife, Sunni, and nine grandchildren.
Funeral services were held at Green Acres Baptist Church in Tyler on April 20, 2010.